Email Subject Lines: 15 Rules to Write Them Right
How To Come Up With the Best Email Subject Lines
You only get 50 characters, a few seconds and one shot to stand out in a crowded inbox. This quick-read guide provides 15 concrete tips for writing and testing effective email subject lines that will entice your recipients to open your email-marketing campaigns and email newsletters. Make every email subject line count.
Download Email Subject Lines: 15 Rules to Write Them Right or Check Out Our Recently Revised and Updated Version
Email Subject Lines: 15 Rules to Write Them Right - Full Description
Introduction
Fifty characters could be all that stands between you and success in your next email campaign. Why? Because fifty characters is all the space you have in a typical email subject line to catch your reader’s eye and entice him to open your email and take the action you want. Because so much is riding on your email subject line, we came up with 15 rules for crafting a good one. Be sure to review them before you send your next email-marketing campaign.
Table of Contents
- Rule 1: Read the newspaper
- Rule 2: There is no sure-fire formula
- Rule 3: Test, test, test
- Rule 4: Support the “from” line
- Rule 5: List key info first
- Rule 6: Open rates don’t always measure subject-line success
- Rule 7: Personalize
- Rule 8: Urgency drives action
- Rule 9: Watch those spam filters
- Rule 10: "Free" is not evil
- Rule 11. Lead, but don’t mislead
- Rule 12. Write and test early and often
- Rule 13. Review subject-line performance over your last several campaigns or newsletters
- Rule 14. Continue the conversation
- Rule 15. Can you pass the must-open/must-read test?
Download Email Subject Lines: 15 Rules to Write Them Right or Check Out Our Recently Revised and Updated Version
We hope you enjoy the complimentary offer you just received – and there's a lot more where that came from. More online-marketing guides, articles, tools and webinars await you in the Lyris Online-Marketing Resource Center.
