Making Mail Work
  August 2003

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New Content for Lyris Announce Subscribers: Making Mail Work
  
  
As a member of our Lyris Announce list, you receive periodic updates about Lyris ListManager and our company. We're now adding a monthly newsletter -- Making Mail Work -- to the mix, and hope that you enjoy its case studies, tips and other news.

We'll also continue to send timely announcements to this list in text format, such as critical product information.

Note: If you would prefer to receive product information only (without Making Mail Work), please subscribe to our ListManager Announce list instead. Simply send an email to join-listmanager-announce@clio.lyris.com, or visit our subscriptions page.

  

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Zen and the Art of Ethical List Growth
  
  
So you're a successful email publisher, but your list is not growing as fast as you would like? We talked to some experts about what's working for them. (Surprise: some effective strategies take less than 10 seconds!)

Read more...

  

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Tips and Tricks: Analyzing Your Content
  
  
You may have experienced first-hand the frustration of seeing your opt-in mailing blocked by an anti-spam filter. In order to protect their clients from real junk, some email providers and ISPs unfortunately block legitimate email in the process.

The good news is Lyris can help you combat these "false positives" (even if you're not a Lyris customer!).

Read more...

  

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Customer Spotlight: Atkins Center
  
  
How did Atkins Center, the well-known diet, health education, and nutritional supplements company, grow its list by 1.2 million members in a year? Using Lyris ListManager and a wealth of inspirational and educational content.

Read more...

Would you like to be highlighted in a future customer spotlight? Would you like to build awareness of your company by talking to journalists researching email marketing? Please contact Cristin Balog (editor@lyris.com) to discuss!

  

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About This Newsletter
  
  
We hope you enjoyed this issue of Making Mail Work, the monthly newsletter of Lyris Technologies.

SUBSCRIBE
To add a subscription, send a blank email to join-lyris-announce@clio.lyris.net or visit our subscriptions page. (We'll ask you to confirm your request by follow-up email. Please check your email for a confirmation message from clio.lyris.net.)

CONTACT
Send feedback to: editor@lyris.com.


 In This Issue
» Zen and the Art of Ethical List Growth
» Tips and Tricks: Analyzing Your Content
» Customer Spotlight: Atkins Nutritionals
» Upcoming Events
» About this Newsletter

 Upcoming Events

DCI's CRM Conference & Exposition*
August 26-27, 2003
Jacob K. Javits Convention Center (New York City)
Booth 222

*Special offer for Lyris customers who would like to attend the DCI CRM Conference: Attend the full 2½ day conference for $895, a $300 savings. To take advantage of this offer just contact your Lyris account executive for your special priority code. (Offer is good for new registrations only and cannot be combined with any other promotional offers.)

OracleWorld
September 7-11, 2003
Moscone Center (San Francisco)
Booth 2412

The B-to-B Marketing Conference
September 8-10, 2003
Westin LaPaloma Resort (Tucson, Arizona)
Booth 101


 ListManager Training
Training is a great way to make sure that you and your team are taking full advantage of your email software or hosting investment. Lyris offers a variety of classes for beginning and advanced marketers and publishers, as well as technical staff. Most sessions cost $250/person, last 90 minutes, and are offered via Web and telephone conference.

To sign up for any of the following classes, call (800) 768-2929 or sign up online.

FUNDAMENTALS: August 14

ADVANCED: August 21

ENTERPRISE FEATURE SET:
call us at (800) 768-2929 for schedule

ADMINISTRATION: August 28

We also offer personalized installation and training assistance. Details here.