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Introducing ListManager 7.5 |
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What if you could automatically send an email offer to a customer who visited a particular product page on your Web site? Or, if the customer had just purchased that item, automatically omit her from a scheduled mailing? Now, with ListManager 7.5, you can!
Check out Triggered and Sequential Mailings, Forward Tracking, Member History reports, and all the many other new features available in ListManager 7.5.
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American Family Association: Appealing to Family Values with ListManager
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 Why did famous web marketing guru Seth Godin choose to profile the email strategy of a conservative Christian activist group like the American Family Association? And how can the budget-conscious nonprofit justify investing in a commercial email marketing program like ListManager?
Would you like to be highlighted in a future customer spotlight? Would you like to build awareness of your company by talking to journalists researching email marketing? Please contact Cristin Balog (editor@lyris.com) to discuss! |
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Tips and Tricks: Viruses, Worms, and Other Ugly Creatures
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Even though Lyris ListManager and Lyris MailShield Server are primarily intended as email marketing/publishing and anti-spam solutions, respectively, we've noticed that several creative customers are leveraging these applications to fight the latest viruses, worms, and unfriendly attachments such as "Sobig."
For example, National Education Association Webmaster Ray Daly recently reported on ListManager-Discuss that he has set up his
ListManager server to automatically reject all attachments, heading off many potential malicious ride-alongs. Another user notes on MailShield-Discuss that his company used MailShield for outbound mail filtering to prevent perpetuation of the Melissa virus some years ago.
Lyris does not provide support for virus protection. But to learn more about how your peers are using Lyris solutions to help manage virus issues, or to share your own ideas, we encourage you to subscribe to one or more of our lively and valuable discussion lists. You can also search the discussion list archives. Thanks to everyone who contributes to the lists!
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New Demographic Data Service
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You've built up a solid opt-in email list, and now you'd like to take advantage of ListManager's database marketing features. But where do you get additional data about your list members you need to send more targeted mailings?
Lyris' new Reverse Email Append service lets you access data you'll need to vary your messages by territory, gender, income, and more.
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September
2003