Do you need to be more strategic in your email marketing approach? Not sure how to measure the true ROI of your email program?

You'll want to get a copy of Advanced Email Marketing. Written by best-selling web marketing expert Jim Sterne, this 115-page guide offers examples, worksheets, and charts you can use to optimize your email strategy.

Order your copy now!

Famous lingerie retailer Frederick's of Hollywood has always dared to be just a little bit different.

Frederick's Online Marketing Director Jennifer Bedolla unveils her most effective marketing strategy — along with her plans for future online initiatives.

Would you like to be highlighted in a future customer spotlight? Would you like to build awareness of your company by talking to journalists researching email marketing? Please contact Cristin Balog (editor@lyris.com) to discuss!

Like many companies with a strong online marketing program, The Primoris Group had a great list of leads — with email addresses only.

In preparation for launching a new hard-copy magazine initiative, the Toronto-based investor relations PR firm decided to try Lyris' new Reverse Email Append service.

"We did a test over 20,000 records and were quoted a 20% match — but actually got around 30%," says Primoris Group VP Nick Boutsalis. We'll follow up and report back on Primoris Group's results in a future issue.

Learn more about how you can add postal, demographic, telephone, or other data to your list.

Despite a sluggish technology sector, Lyris Technologies was recently named one of the fastest growing companies in the San Francisco Bay Area.

The San Francisco Business Times traces Lyris' success to its independence and reliability. "When the dot-coms began to fizzle," the article notes, "Lyris' competitors were dying out and Lyris was the one offering new and better (and proven) features."