Making Mail Work
  December 2003

»
Howard Dean Campaign Builds Internet Community with ListManager		   
  


What can a politician teach you about email marketing? The Dean for America campaign's email approach offers some interesting lessons even for email strategists outside the political world.

Would you like to be highlighted in a future customer spotlight? Would you like to build awareness of your company by talking to journalists researching email marketing? Please contact us) to discuss!


»
Surveys and More: Introducing ListManager 7.8		   
  
Surveys anyone? The new ListManager 7.8 gives you the ability to create surveys and polls quickly, and then automatically segment based on survey responses or behavior. Other features include an enhanced mail queue for large-scale mailings and new chart legends. 		  

»
Proposed Federal Spam Legislation Simplifies Rules		  
 

We've heard from many email marketers concerned about California's new anti-spam legislation, which called for strict opt-in policies for commercial email,and harsh penaties for violators.

However, this week the California law was pre-empted by federal legislation (known as the "CAN-SPAM" Act of 2003). The federal law does not require an opt-in or direct business relationship; instead, it requires mailers to follow more basic rules such as providing an opt-out mechanism and labelling any adult content.

We expect most Lyris software and hosting clients will have no trouble complying with these requirements. We do recommend that you read our CAN-SPAM FAQs and advice.

 

»
MailShield Server 3.2 Adds New Blocking Technologies 		  
  


MailShield Server now offers more powerful, flexible spam blocking than ever before.

Version 3.2 of the award-winning software introduces a DNS Block List Aggregator, leveraging multiple third-party DNS Block Lists to flag mail or reject incoming connections.

Read more about this and other new features in MailShield Server 3.2.

 

»
Have You Gotten Your Free Book Yet? 		  
  


Amazon.com has already restocked its supplies several times (they're selling it for $19.95), but readers of Making Mail Work can get a FREE copy of Advanced Email Marketing, a 115-page guide to email strategy.

Already received your copy? Please let us know what you think. We (and author Jim Sterne) appreciate your comments!


 In This Issue
» Email Strategy Ideas from Dean Campaign
» ListManager 7.8 Offers Surveys
» Anti-Spam Legislation Update
» MailShield Adds New Blocking Techniques
» Free Email Marketing Strategy Book
» Upcoming Events
» New Email Classes
» Free Blacklist Lookup
» About this Newsletter
 Upcoming Events
Shop.Org Members Forum
January 13-15, 2004
Grand Hyatt New York (NYC)

net.marketing Conference
February 25-26, 2004
New York Hilton (NYC)
(Speaking)

Classes for Email Novices, Gurus, and Everyone In Between

By popular demand, we've expanded our training curriculum. Check out these new offerings:

ABCs of Email will give you a "behind the scenes" insight into how email works, and what you can do to make your email programs more effective.

Introduction to Email Marketing walks you through the entire process of launching an email marketing campaign, from preparing your Web site to post-campaign analysis.

In the ListManager Enterprise class, you'll learn how to create advanced campaigns. Use Action Tag Technology™ to track interest, purchases, and browsing behavior, and automatically follow up at the right moment.

See our Web site for details, prices and schedules for these and other classes.

And don't forget our special offer! Now through the end of the year, sign up for Fundamentals and Advanced classes and save $100! - (expired 12/31/03)

Tips and Tricks:
Free Blacklist Lookup

If you're concerned about deliverability, you should know about blacklists: lists of suspect IP addresses or domain names maintained by major receiving mail servers. Even ethical emailers can occasionally end up on a blacklist due to a misunderstanding.

Find out whether you're being blocked (and what you can do about it) with this free tool!

 

About This Newsletter

We hope you enjoyed this issue of Making Mail Work, the monthly newsletter of Lyris Technologies.

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