When you send out a mailing to your recipients, what are they really seeing? The answer may be "not much," to the dismay of those who send out mailings that include images in their HTML. Read more...

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• Don't just let your recipients hear from you — let them hear you! Include a link to a sound clip in your message. Have it play automatically when the message is opened, or when the recipient clicks on it — and track which recipients play it.
  Inserting a sound clip

• Should you send text or HTML? Send both, in a multi-part MIME message. Send a text portion along with HTML so your readers can see your email anywhere — even on cell phones that don't display HTML.
  Sending a multi-part email

• Clickthroughs are great, but what are you doing with them? Now, follow up — target those who clicked with a special offer using ListManager's "Insert Clause" segment wizard.
  Targeting a segment of clickers