Making Mail Work
  March 2004

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Article: Beat the "Delete" Key — How to Get Your Email Read
  
  


The toughest email filter isn't a program; it's the people who have opted in to receive your messages. Are they deleting your email by mistake? Read more...

  
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Case Study: CABI Publishing Masters "Science" of Email with ListManager
  
  


Scientists and researchers from around the world rely on CABI Publishing for the latest developments in their fields. Read how CABI Publishing relies on Lyris ListManager to tell them what's new.

Would you like to be highlighted in a future customer spotlight? Please contact us to discuss!

  
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Tips and Tricks: More Cool Things You Can Do with ListManager
 


The collection of tips and tricks that we started last month has been very popular! Here are three more ways to get the most out of your mailings with Lyris ListManager:

  • Think you're being blocked? ListManager can show you which domains are potentially blocking your mail, so you can see exactly why your mail isn't being delivered.
    Troubleshooting blocked domains

  • Want to track all clicks in your message? You can make every URL in your message trackable — all at once!
    Tracking all links

Have a tip you'd like to share? Doing something cool with ListManager? Let us know!

 
» ListManager 7.8c Shows Survey Results


Upgrade now to ListManager 7.8c, and let survey takers see a chart of the latest results immediately after responding. This version also includes many small changes that improve list administration.
Read more about ListManager 7.8c.
 

» MailEngine 2.2 Sends Mail Faster Than Ever  


Optimized mail queueing lets MailEngine 2.2 deliver your mail faster than you dreamed possible. And its fail-safe unsubscribing removes people who unsubscribe from receiving future mailings — automatically.
Read more about MailEngine 2.2.
 

» MailShield Desktop 3.1 Blocks More Spam


As spammers get craftier, your anti-spam software needs to be smarter. MailShield Desktop 3.1 can now detect deliberately misspelled words. Read about MailShield Desktop.
 


Certification Update
Thanks to everyone who responded to last month's Lyris ListManager certification survey! We'll be exploring certification options in the coming months, and will keep you posted.

 
Let Professional Services Optimize Your ListManager
Want advice on how to increase your list's membership? Need help integrating ListManager's database with your existing data environment? Count on Lyris' professional services team to help you make the most of ListManager.

 
Hit the Ground Running with ListManager Training
Get the most out of ListManager by taking a training class. Lyris offers a variety of classes for beginning and advanced marketers and publishers, as well as technical staff.

To sign up for any of the following classes, call (800)768-2929 or sign up online.

ListManager Fundamentals:
April 6, April 20

ListManager Advanced:
April 13, April 27

ListManager Administration:
April 1

ListManager Enterprise:
April 15

ABCs of Email:
April 7

Introduction to Email Marketing:
April 14


 
Upcoming Events
Annual Catalog Conference
May 3-5, 2004
McCormick Place (Chicago)

National Restaurant Association Restaurant, Hotel-Motel Show
May 22-25, 2004
McCormick Place (Chicago)

 

About This Newsletter
We hope you enjoyed this Web version of Making Mail Work, the monthly newsletter of Lyris Technologies.

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