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 November 2004 |
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Case Study: Berry Power
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How did a one-woman, single-product retail business become a booming online gift destination with international distribution and over 200 products?
Read about how Berries.com did it.
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Tips and Tricks: How to Pinpoint Your Hottest Leads
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ListManager allows you to measure a prospective customer's level of interest, even before his first purchase. If you're not using such features yet, are you leaving money on the table?
We check out the benefits of Interest Tracking using one of our own recent email campaigns as an example.
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The One-Two Punch of Email and Direct Mail
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With more than a decade of Internet know-how under their belts, savvy marketers share their tips for using email in combination with traditional methods.
Learn their strategies in Lyris' recent DM News article.
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Lyris Releases MailShield Server 4.0
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A powerful SQL backend and user defined spam settings are just some of the features of the latest version of MailShield Server-Lyris' award-winning email filtering application.
Read more about MailShield Server's high-performance email filtering capabilities.
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Piper Acquisition Pays off For Lyris Customers |
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You'll be happy to hear that we've already begun integrating Piper Software's acclaimed deliverability monitoring features into our software and services.
The first phase will integrate delivery monitoring into our ListHosting service, followed by integration with ListManager.
Initially, this will allow administrators to run all of delivery tests directly from the ListManager interface.
Later, additional delivery reporting will be folded into the ListManager interface as well-with full incorporation scheduled for 2005.
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Upcoming Events |
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Promo Expo 2004
November 16-17, 2004
Navy Pier, Chicago, IL
Inbox East 2004
November 17-19, 2004
Cobb Galleria Centre, Atlanta, GA
NCDM Winter
December 5-7, 2004
Gaylord Palms Resort, Orlando, FL
Frost & Sullivan 2005 Sales & Marketing Event
January 10-14, 2005
Doubletree Paradise Valley Resort, Scottsdale, AZ
RSA Conference 2005
February 14-18, 2005
Moscone Center, San Francisco, CA
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About This Newsletter
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We hope you enjoyed this issue of Making Mail Work, the monthly newsletter of Lyris Technologies.
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Subscribe
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Contact
Send feedback to: editor@lyris.com.
Lyris Technologies
2070 Allston Way, Suite 200, Berkeley, CA 94704
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