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 December 2004 |
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Lessons of The Apprentice
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What can a marketer learn from a cheesy reality show? A lot, as it turns out. In a recent episode of The Apprentice 2, contestants launched a highly targeted email campaign that drew an eager crowd of customers.
Check out the surprisingly savvy strategies used by these Trumps-in-Training.
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Marketing the President
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Email was incredibly prominent in 2004’s election cycle—especially in the hotly contested presidential campaign. Two weeks after the election, Lyris’ Steven Brown helped lead a discussion about the most important lessons learned from the Bush-Kerry email experience.
Read his thoughts on the "killer question" for email and politics.
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Better Goal Setting in 2005
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Remember the Harvard Class of '53 study? It found that just three percent of graduating seniors bothered to set goals for post-college life. Twenty years later, those goal-setting grads had a net worth greater than the other 97 percent combined.
Could your email marketing program benefit from the same principle? Use this ultra-simple formula to find out.
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Shelf Life: CAN-SPAM Turns One
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Our timeline takes a quick, backward glance at the first year of a still-controversial law. Also included: a handy checklist for CAN-SPAM compliance.
Get up to speed on CAN-SPAM.
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New Training Available: Email Best Practices |
First class: December 20th |
Learn how to foster strong relationships with your list members using the very latest in email best practices. Participants will learn how to:
—Encourage lists to grow with active, engaged members
—Persuade recipients to open and act on an email messages
—Ensure that email messages are delivered, versus filtered
—Comply with current laws, in the US and other countries
Each participant will have an opportunity to raise a "trouble point" and explore how best practices can help.
First session to be held on Monday, December 20th.
Sign up here.
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Upcoming Events |
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Frost & Sullivan 2005 Sales & Marketing Event
January 10-14, 2005
Doubletree Paradise Valley Resort, Scottsdale, AZ
RSA Conference 2005
February 14-18, 2005
Moscone Center, San Francisco, CA
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About This Newsletter
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We hope you enjoyed this issue of Making Mail Work, the monthly newsletter of Lyris Technologies.
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Lyris Technologies
2070 Allston Way, Suite 200, Berkeley, CA 94704
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