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 January-February 2005 |
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The Lyris GEMS of 2004
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From the Republicans' ultra-savvy tactic for boosting election day turnout to Friendster's charming scheme for driving site traffic, we've been keeping tabs on the Greatest Email Marketing Strategies ("GEMS") of the last year.
See who made it on our list in 2004!
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Go To The Light
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It may be a state law, but California's new "Shine the Light" legislation has far-reaching implications for any direct marketer who wants to keep doing business with the Golden State's 35 million residents.
Learn the quickest way to comply, including a shortcut that lets you avoid the law's thorniest requirements altogether.
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Email Beats Paid Search in Survey
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In a recent survey conducted by MarketingSherpa, AD:TECH attendees named "email campaigns sent to house lists" as the top-performing online advertising tactic of 2004, ranking it higher than both paid search and banner ads.
Read more on the results.
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Tips and Tricks: More Cool Things You Can Do With ListManager
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Could your hottest leads come from those who are slowest to open your messages? Some email marketing analysts think so.
Find out how to create a segment of your slow-to-open recipients.
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The Right Tool For the Right Job: |
Introducing ListManager 8.1 |
ListManager 8.1 is loaded with new enhancements, including a SOAP-based API that allows you to integrate ListManager with other applications and work directly with your data.
Other new features allow you to...
| Create HTML messages more easily with an expanded HTML editor
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| Stay whitelisted with automated complaint handling
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| Tighten security on user information with improved password management
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Learn more about what's new in ListManager 8.1, or...
Go directly to the upgrade page.
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Upcoming Events |
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2005 National Sports Forum
Jan. 31-Feb. 2, 2005
Grand Hyatt
Seattle, WA
RSA Conference 2005
February 14-18, 2005
Moscone Center
San Francisco, CA
MURTEC 2005
March 9-11, 2005
Rio All Suites Hotel & Casino
Las Vegas, NV
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About This Newsletter
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We hope you enjoyed this issue of Making Mail Work, the monthly newsletter of Lyris Technologies.
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Contact
Send feedback to: editor@lyris.com.
Lyris Technologies
2070 Allston Way, Suite 200, Berkeley, CA 94704
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