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Why Upper Deck's Sales Spike After Every Mailing |
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 As the official carrier of NASCAR, DC Comics, and Survivor collectibles—Upper Deck takes the trading card experience way beyond baseball. But with so many different types of fans, how does it make sure its email messages stay relevant?
Click here to see Upper Deck's game plan.
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Boosting Deliverability: Can Unsubs Be Good? |
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Part two of our three-part series on boosting email deliverability explores how unsubscribe requests can actually be a positive thing for your lists.
Learn three ways that unsubscription requests work in your favor.
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A Sender ID Primer, for Senders |
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To combat spam and phishing scams, Microsoft's recently implemented its Sender ID Framework on all Hotmail accounts. How does this affect legitimate email marketers?
Find out, including simple recommendations for ensuring your messages get through. |
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Adobe Becomes 5,000th Lyris Customer |
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Earlier this month, the renowned provider of high-impact digital content solutions—became the 5,000th company to deploy Lyris' email marketing solutions.
Read the press release. |
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June 2005