Lyris - Making Mail Work

May - 2006

		Lyris Releases ListManager 9.0 On May 16th, Lyris launched our latest version of ListManager, version 9.0, which includes many new features and advanced functionalities. Get detailed product info on our newly redesigned website. Check out our Knowledge Center for new articles and features. Visit our product pages to see what’s new.
		How can you measure what you cannot measure? The Intangible Benefits of Email Marketing You’ve certainly considered and likely calculated the ROI of your email marketing program, but what about the intangible benefits that your email marketing provides? How do things like branding, for example, fit into the equation? Explore this topic further. Click here to read the Lyris article.
		Say It with Style Email messages look great in HTML, but it can be tricky to get them to render correctly. This article discusses the different ways to create email messages, such as HTML and Cascading Style Sheets, and reports on how different ISPs handle different types of messages. Explore this topic further. Click here to read the Lyris article.
		Delivery Rates Increase for Both US and European ISPs Deliverability improved on average for the 40 US and European ISPs that Lyris tracks for its quarterly ISP Deliverability Report Card. See key Q4 delivery trends, including which ISPs did the best job of delivering opt-in email marketing messages. (PDF format)

Update Your Software

The Current Version of Lyris ListManager is 9.0 – just released this month

We make it easy to upgrade. Find out how.

Lyris In The News

5/18/06: Destination CRM - Lyris's Upgraded Campaign Tool

5/18/06: iMedia Connection - Lyris Email Marketing Evaluation Product

5/17/06: Opensource Magazine - AJAX-Based Lyris ListManager 9.0

5/17/06: DM News - Lyris Debuts ListManager 9.0

5/17/06: MediaPost
Lyris Launches Enhanced ListManager

5/15/06: ClickZ
How Powerful is E-Mail

5/8/06: iMedia Connection - Is the End of Email Marketing Near?

4/04/06: E-Commerce Times - E-Mail Marketers See Less Bounce

3/27/06: EmailInsider
Cool New Toys For E-mail Marketing

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