Lyris - Making Mail Work

June - 2006

		To Blast or Not to Blast: Email Marketing Under the Big Top Email marketers have a lot of tools at their disposal these days: tools for segmenting, triggered and sequential mailings, split testing, etc. Why then does it seem that email marketers continue to send generic, untargeted blasts? Find out how an avant-garde Canadian circus does it right. Click here to read the Lyris article.
		European ISPs Consolidate their Lead Over US ISPs Although deliverability improved on average for the 39 US and European ISPs that Lyris tracks for its quarterly ISP Deliverability Report Card, European ISPs once again outstripped the US which continues to fall behind. View the PDF!
		Going Beyond the Mississippi — How sophisticated is your customer segmentation? In today’s competitive landscape, marketers have to do much more in terms of understanding and speaking to their audience than the simple types of segmentation done in the past. They need to be sure they’re delivering the right message to the right people at the right time. But how? Click here to read the Lyris article.

Update Your Software

The Current Version of Lyris ListManager is 9.0

We make it easy to upgrade. Find out how.

Lyris In The News

6/28/06: Marketing Vox - Lyris: U.S. Email Deliverability Rates Lag Europe's

6/27/06: Austin Business Journal
Lyris Technologies Opens Austin Office

6/08/06: BtoB Online
Making sure prospects, customers see your e-mails

6/05/06: iMedia Connection
Email Split Test Success

5/30/06: Media Post
Four Deadly Sins Of E-mail Design

5/18/06: Destination CRM - Lyris's Upgraded Campaign Tool

About This Newsletter

Subscribe
To add a subscription, send a blank email to join-lyris-announce@clio.lyris.net or visit our subscriptions page (We’ll ask you to confirm your request by follow-up email. Please check your email for a confirmation message from clio.lyris.net)

Unsubscribe
To end your subscription visit our unsubscribe page.

Refer a Friend
You can refer a friend or colleague who might be interested in this publication. (We'll ask your friend to confirm interest in a subscription first.)

Contact
Send feedback to: editor@lyris.com