Lyris - Making Mail Work

August - 2006

		Split Test for Success Deliverability? Handled. List growth? On track. So, now that you've overcome these challenges, it's time to think about optimizing your content. How? One very underutilized tool in email marketing and campaign development is the Split Test. Interested? Read more...
		European ISPs Continue to Beat their US Counterparts in Terms of Deliverability This quarter’s results indicate that European ISPs and ESPs are achieving deliverability rates better than their US counterparts. However, compared to last quarter, European rates are down. Also, the incidence of false positive spam filtering continues to be higher in the U.S. View the PDF!
		Case Study: Hay House Publishing Provides a Human Touch via Email Hay House publishing was launched in 1984 by Louise Hay, with the printing of her seminal book entitled, “You Can Heal Your Life.” The book, a collection of affirmation philosophies written to support people with AIDS, was sold initially via word of mouth. It eventually made it to the New York Times bestsellers list... Click here to read the case study PDF.

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ListManager 9.1 set to release in early September.

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Lyris In The News

8/24/06: DMNews Engagement 2.0: Beyond Opens and Clickthroughs

8/22/06: DMNews
J.L. Halsey Buys ClickTracks and Hot Banana for $17.3M

8/17/06: DMNews
Kensington Replaces In-House E-mail With Lyris

8/02/06: MediaPost
Your E-mail: Habit-Forming Or Ho-Hum

7/19/06: iMedia Connection - Email Marketing: What to Measure

7/13/06: BtoB - U.S. gross deliverability rates lag Europe

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