Lyris - Making Mail Work

Nov/Dec - 2006

		Article: Subject Lines and the Power of the Straightforward When is a subject line not a subject line? When it doesn't tell you anything about the content! Tantalizing, yes—helpful, not always. How wit and ambiguity can backfire. Click here to read the Lyris article.
		Article: Charity or Business Model? What does your business make? Seems like a simple question, but maybe there's more to it. And if so, your email marketing could be playing a role. Click here to read the Lyris article.
		Report: European ISPs Consolidate their Lead Over U.S. ISPs Although deliverability improved on average for the 39 U.S. and European ISPs that Lyris tracks for its quarterly ISP Deliverability Report Card, European ISPs once again outstripped the U.S. which continues to fall behind. See these results and other key Q3 delivery trends, including which ISPs did the best job of delivering opt-in email marketing messages. (pdf)
		*Case Study: Making the Exquisite Affordable: How Ice.com is a Girl’s True* Best Friend** The brothers who started Ice.com understand the compelling power of the Internet to a retail enterprise. Their motto? "The Internet makes it easy for you to buy and easy for us to serve you. We save. You save." Clearly, this was a formula that worked. Ice.com experienced exponential growth year after year, led at least in part by their email marketing, their main vehicle for advertising their products to current and potential customers. How did they do it? Click here to read the case study (pdf)

Update Your Software

Coming soon: Lyris ListManager 9.2, set for January release, featuring a new template system!

Check back

Lyris In The News

12/5/06: CRM Buyer - How Sophisticated Is Your Behavioral Segmentation?

11/21/06: Living I.T. - Why email marketing can be good for you by Andrew Robinson of Lyris Technologies

11/16/06: DM News - Targeting is ready to take off: Lyris UK

11/14/06: DM Bulletin - Email Marketing: E-customers for keeps

11/9/06: CRM Today - Lyris Ranks High in Overall Business Value

11/08/06: Direct Marketing International - Europeans Beat Americans on Email Delivery

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