January - 2007  

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Article: Laughing All the Way to the Bank

Everyone knows we love humor in advertising. As a visual medium, it lends itself to creating humor and making us laugh. According to one website researched, the top four videos of the Top Ten shown on YouTube in 2006 were ads. But what about other types of marketing? Can other types of marketing flex their funny bone too? We think so!

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Employee Spotlight: Jonathan Henke, Usability Engineer

For this issue of Making Mail Work, we interviewed Jonathan Henke, Lyris' new Usability Enginee and asked him about his role in the company.

arrowTo read this Employee Spotlight, click here.
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Twelve Rules to Live By: Tips for Making Your Email Messages More User-Friendly

We asked Jonathan Henke, Lyris' new Usability Engineer (profiled in this issue), to give us some tips and advice for email marketers. Here are twelve things you should be sure to do in every email campaign you send.

arrowRead Jonathan's tips here

 

     
 
Have you heard? Update Your Software

Coming soon: Lyris ListManager 9.2, set for February release, featuring a new content and template building tool!

Visit the ListManager page on Lyris' website for more details on this release!

Lyris In The News Lyris In The News

1/30/2007: New Media Age - Net-a-porter appoints email marketing firm Lyris

1/30/2007: Xtvworld - Less is More for Net-A-Porter 

1/22/2007: DM News - Ice.com converts customers with e-mail

1/03/2007: ClickZ - The Seven Best Ways to Boost Deliverability in 2007

12/18/06: iMedia Connection - Holiday Email Worst Practices

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