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Article: In Email Fashion, Opt-in is the New Black
You’re a hip email marketer, always up on the latest trends. Your newsletter is multipart-MIME, baby, and your list segmented nine different ways and twice on Tuesday. In short, you’re the bees’ knees of email – or so you thought...
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Case Study: Net-a-Porter, the UK's premier online fashion site and how they use email to market the latest fashions
How did Net-a-Porter become a major destination site for discerning fashion aficionados around the world and double its revenues every year? And how did email marketing help?
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Report: European ISPs Consolidate their Lead Over U.S. ISPs Although deliverability improved on average for the 39 U.S. and European ISPs that Lyris tracks for its quarterly ISP Deliverability Report Card, European ISPs once again outstripped the U.S. which continues to fall behind.  See these results and other key Q4 delivery trends, including which ISPs did the best job of delivering opt-in email marketing messages. (pdf)
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