 |
 |
Case Study: Destinations Not Discounts -- How Luxury Link Fulfills Customers' Desires via Email Marketing
For many marketers, one of their main strategies for moving their product is to offer some kind of discount. But what do you do if you're a purveyor of luxury goods and discounts are not a part of your marketing strategy? If you're Luxury Link, a website that offers luxury travel packages, your most effective marketing strategy revolves around highly specialized, targeted emails.
See how Luxury Link engineered a a highly sophisticated email marketing program to reach their highly sophisticated customer base.  Click here to read the Lyris case study. (PDF format)
| |
|
|
Article: Article: The Lost Art of Email Marketing On the road of email marketing, have some marketers lost the knack? Forgotten some of the basics of what makes an email
campaign work? If you're afraid your email is becoming a bit of a "lost art", perhaps you just need a quick refresher. | |
|
|
When Size Doesn't Matter (Hint: When it Comes to List-Building!)
When it comes to email, as with most things, it’s not the size that matters, it’s what you can do with that’s going to get my attention. Because list-building isn’t just about building the list. It’s about keeping it up to date with engaged, active subscribers. | |
|
|
Did you know that Lyris has a variety of training courses for users of ListManager. From the basics to the more advanced features,
there's something for everyone. | |
| |
|
|
|
|
|
 Update Your Software |
Coming soon: Lyris ListManager 9.2, set for January release, featuring a new template system! |
| Lyris In The News |
|
