Email Marketing Statistics & Metrics

Lyris has assembled Email Marketing Statistics and Metrics to provide email marketers with a collection of data and information gleaned from expert resources in the industry. This aggregation provides valuable insight into the current state of the union for such topic areas as email marketing, landing pages, social and mobile marketing, deliverability and more. To help you navigate this wealth of information, we have organized it into three categories:

• Types of Online Marketing
• Email Marketing Best Practices, Strategies and Tactics
• Online Marketing Industry Growth, Statistics and Trends

Check back with us frequently for updates to these statistics. We hope you find this information helpful as you plan your online marketing strategies.

Types of Online Marketing

• Email Newsletters
• Online Lead Generation
• Landing Pages
• Viral Marketing and Social Media
• Mobile Marketing

Email Marketing Best Practices, Strategies & Tactics

• Email Lists and List Building
• Email Marketing and Metrics
• Email Marketing Industry Growth and Trends
• Email Deliverability, ISPs and List Hygiene
• Email Creative, Formats, Images, Personalization and Subject Lines
• Email Frequency and Times to Send
• Spam, Anti-Spam Laws, Unsubscribes and ISP Relations
• What Consumers Want from Email Campaigns

Online Marketing Industry Growth, Statistics & Trends

• Web Analytics and Comparative Performance
• Online Advertising Spending by Format

To download a PDF version of all this information - click here.