What Online Consumers Want from Email Campaigns

Email Marketing Best Practices, Strategies & Tactics

• Email is tremendously important to consumers – over 45% of all consumers rate it of higher importance than postal mail or the phone – even amongst seniors and older adults. The medium is not dying out in favor of instant messaging, texting or social networks. Over 70% of all age groups are using email more and more each year.
  – Source: MarketingSherpa. “Email Marketing Benchmark Guide.” 2008. www.marketingsherpa.com.

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