Mobile Marketing & Advertising

Types of Online Marketing

• There were more than 267 million mobile phone users in the US for the third quarter of 2008 − a 6% increase over the fourth quarter of 2007, which saw 251 million users, according to the Mobile Advertising Report published by Limbo and GFK/NOP Research.
   – DMNews 12 Jan. 2009. www.dmnews.com.
  
  
• “Mobile Broadband: Beyond the Cell Phone” predicts that the number of U.S. mobile broadband users will increase by more than 200% by 2013. This Parks Associates’ report also forecasts more than 60 million smartphones to be sold in the U.S. by 2013.
  – Parks Associates. 4Q 2008. www.parksassociates.com.
  
  
• Research from the Nielsen Company shows a steady rise in mobile Internet usage with more than 100 million unique mobile subscribers and revenues of almost $2 billion for the second quarter of 2008.
  –Nielsen Mobile. www.nielsenmobile.com.
  
  
• These mobile subscribers represent almost 40% of all wireless subscriptions and an increase over 30% from 2007.
  – Nielsen Mobile. www.nielsenmobile.com.
  
  
• Portals, email, weather, news/politics and search were the top five most visited categories by mobile users, with business/finance growing the most steadily.
  – Nielsen Mobile. www.nielsenmobile.com.
  
  
• 80% of major US brands are planning to market via mobile phones by 2008
  – Airwide Solutions. www.airwidesolutions.com.
   

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