Online Lead Generation

Statistics of Online Lead Generation

• Online Lead Generation generated $592 million in revenue in the first half 2006 in the U.S. alone and was estimated to be a billion dollar business in the 2008 global market. It is considered the fasting growing segment of online advertising.
   
• The European market lags the U.S. in size, but is growing at a similar pace. U.K., France and Germany represent the bulk of the market – over 85%. 
   
• User verification and quality of the data gathered are critical success factors for online lead generation. Particularly with a co-registration process (a process where a customer responds to an offer to join an email newsletter or to receive emails for a particular offer, but are also offered other offers as part of the registration process), it’s common that the offer to the consumer is either very loose or not related at all to what originally caught the consumer’s eye. For example, if someone responds to win an iPod, how interested are they really in wanting to receive grocery offerings? Incentivized marketing is a point of controversy among providers – they need strong incentives to gather online leads, but the incentives themselves can diminish the quality of the responsiveness of the customers later on.
  
  - Source: GP Bullhound. “GP Bullhound Research Report.” March 2007 www.gpbullhound.com.

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