The Daily Blog
How To Avoid Bad Sending Practices
How To Avoid Bad Sending Practices
How To Avoid Bad Sending PracticesThe most important thing in email marketing is to not associate yourself with spam-like sending habits. Most spammers try to keep their sending practices as quiet and “fast” as possible. When I say fast, I mean to say they send the emails out as quickly as they can, in hopes of generating a large number of opens and click throughs. These practices can definitely get you into trouble real fast.
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In This Economy, It's Survival of the Fastest
In This Economy, It's Survival of the Fastest

Survival of the FastestIn less than two months, we have seen the value of the dollar skyrocket, gas prices and stocks plummet, a worldwide banking meltdown, a spike in unemployment, and the election of a new U.S. president. That's not just change you can believe in, that's change that makes your head spin.

 

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Featured Articles
How to Re-Opt-In Your Email List
How to Re-Opt-In Your Email List
How to Re-Opt-In Your Email ListYou've heard it time and time again: If you want to dodge ISP filters and get into your subscribers' inboxes, you've got to clean your list. But what exactly does "clean your list" mean? And how the heck do you do it? Here are the nuts and bolts, with real-life data from our recent re-opt-in campaign – a campaign that many of you actually participated in.

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Web Design as a Communication Tool
Web Design as a Communication Tool
Web Design as a Communication ToolLet’s think of Web Design as a communication tool, a medium via which we speak to our audience; a vast audience with no restrictions or limitations on how the message is perceived. Your Web site is the product where people are able to move around, instantly plunged into the world of product information. Let’s not forget the demands the site makes of users, --

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Myths of Web Analytics - Part 2
Myths of Web Analytics - Part 2: The Road to Hell is Paved with Trends
Myths of Web AnalyticsThe world is a busy place, and the land of dotcom is no exception. Even though our marketing maven had grown to understand the Myth of The Average Visitor, she began to fall under the spell of watching only for trends. The wizards from within the ClickTracks Castle sensed a disturbance and sent the following message to the marketing maven:

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How to Win Links & Influence People
How to Win Links and Influence People - Part 3
How To Win Links & Influence PeopleWith the number of blogs growing faster than the population of India, (no kidding, it really is - at double the rate in fact!) it's becoming absolutely essential that even the smallest businesses put together a plan of action for both tracking and responding to any comments that their customers might be making about them online.

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LyrisHQ

Lyris HQ provides a single marketing platform for the integrated products today's digital marketer needs: email marketing, web analytics, PPC bid management, SEO, and web content management. Also included is a unified calendar, a message board, and a centralized reporting dashboard.

EmailLabs

EmailLabs provides leading email marketing solutions to over 500 customers worldwide. Beyond our advanced technology and unrivaled reporting & tracking, we also offer our customers access to email marketing expertise and consulting services.

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ClickTracks

ClickTracks' award-winning web analytics software uses a radically different architecture to offer intuitive, insightful analysis of Web sites, showing users statistics on their campaigns, site navigation patterns, PPC, SEO and ROI.

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HotBanana

Hot Banana is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversions.

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EmailAdvisor

EmailAdvisor is an email deliverability toolset that provides important information on a company's email campaign, including a preview of how emails will render, content analysis, blacklist and ISP monitoring, audit capabilities, and more.

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BidHero

BidHero is a web-based campaign management solution that allows users to easily set up keyword bids on multiple search engines as well as other ad networks through a single interface and automatically update those bids.

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