Lyris News

Matches Maximises Online Marketing with Lyris

Wed, 04 Nov 2009 08:00:00 GMT

Fashion Retailer Chooses Lyris HQ to Integrate Email, Social and Mobile Marketing and Drive Better Customer Engagement London, UK – November 4, 2009 – Lyris, Inc., today announced that fashion retailer Matches has chosen Lyris HQ to manage its online marketing campaigns, with the aim of maintaining a unified view of customer purchasing behaviour, communicating more effectively, and driving customer loyalty and sales. With Lyris HQ, Matches is looking to integrate its marketing campaigns with a “tri-messaging” approach, which enables meaningful and measurable dialogue via email, social and mobile channels. By orchestrating campaigns across these three powerful channels, Matches will be able to build a more engaging and consistent customer experience. In addition, by leveraging Lyris HQ’s advanced Web analytics, Matches will have a holistic view of customer engagement and campaign success. Working with Lyris, Matches has already seen an improvement in customer data and is benefitting from actionable insights into campaign effectiveness and how purchasing varies online and in-store. This level of information has enabled the company to improve the quality and frequency of its online communications with customers. “In order to deliver an effective online marketing campaign, we need to understand what information our customers want and have the tools to deliver this information when and how they want it,” said Sandrine Deveaux, director of marketing and ecommerce, Matches. “Lyris HQ was the only online marketing solution that could integrate the online marketing tools we needed with sophisticated Web analytics and CRM; a powerful combination for us, particularly as we operate in a multi-channel environment. Lyris’ technology combined with their best practice consultancy and understanding of how fashion purchasers work, made Lyris the obvious partner for us.” According to a recent Forrester Research report, cross-channel shopping is a dominant factor for overall retail sales, with nearly 45 per cent of European Internet users saying that in the past three months, they have cross-channel shopped, or researched a product online and then bought it in a store¹. Matches’ boutiques have a reputation for delivering high-quality, personal service. Hence, it was imperative to the company to provide the same level of service across online marketing channels, creating a consistent and engaging experience for its customers. For example, with Lyris HQ, Matches is able to integrate point of sale data into its customer intelligence, enabling each store to communicate digitally with its customers as well as face-to-face, providing a highly personalised service. Currently, Matches is using Lyris HQ for its email marketing, as well as utilising its social sharing features to integrate social networking and support its Twitter strategy by tracking traffic back to the Web site. Lyris HQ will also enable Matches to rapidly launch its mobile marketing strategy, which will be a key focus for the company in the medium term. “Marketers are under more pressure than ever to drive performance from their online marketing campaigns, while reducing cost and complexity,” said Andrew Robinson, director of international professional services at Lyris. “Drawing together campaign management and reporting for the different elements of an online campaign with a solution like Lyris HQ means that brands can better understand the impact of their strategies and how they interconnect. This allows companies like Matches to transform their marketing efforts to better serve their customers and increase results.” Marketers can connect and join in with conversations with Lyris via Twitter, Facebook, LinkedIn and YouTube and can find a vast repository of marketing commentary and best-practices guides on LyrisHQ.com. Related resources: · Lyris HQ · Matches Website About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organisations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com. ________ ¹ Source: Forrester Research Inc., Western European Online Retail and Travel Forecast, 2008 to 2014, March 16, 2009 (Updated July 30, 2009) Press Contact: Erick Mott, Lyris; Tel. 001-510-604-2200

Lyris to Highlight Online Marketing Strategies for Maximizing ROI at ad:tech New York

Mon, 02 Nov 2009 08:00:00 GMT

Online Marketing Expert to Show How Integrating Email Marketing with Social and Mobile Can Drive Business Results and Expand Online Marketing Effectiveness ad:tech, New York, NY – November 2, 2009 – Lyris, Inc., the online marketing expert, today announced it will be exhibiting at ad:tech New York, the world’s leading interactive marketing event that focuses on helping marketers strive for new ideas and game-changing strategies to drive business results. At the event, Lyris will highlight how marketers can benefit from the power of integrating email marketing with social, mobile and analytics capabilities. “Online marketers are looking for solutions that take the complexity out of managing online marketing campaigns and provide quick ROI,” said Blaine Mathieu, CMO, Lyris. “With Lyris HQ, marketers can encourage meaningful and measurable dialogue across email, social and mobile marketing campaigns. In addition, Lyris HQ’s integrated, easy-to-use Web and deliverability analytics provide holistic visibility into online campaign success in real-time.” WHAT: Lyris will highlight how integrating email marketing with social and mobile channels can help build customer advocacy and increase ROI at ad:tech New York WHEN: November 4-6, 2009 WHERE: Booth #1808, Jacob K. Javits Center, New York, NY Conference delegates and those unable to attend ad:tech New York can join conversations with Lyris executives via Twitter at twitter.com/lyris and follow discussions at ad:tech via #adtechNY. Related resources: Lyris HQ ad:tech Blog Lyris Upcoming Events ad:tech New York Web site About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com. ### Press Contact: Erick Mott, Lyris; Tel. 510-604-2200

Expedia CruiseShipCenters Gets Customers On Board with Lyris HQ

Thu, 29 Oct 2009 07:00:00 GMT

Company Benefits from the Power of Integrating Email Marketing with Analytic Intelligence for Online Campaign Success EMERYVILLE, CA. – October 29, 2009 – Lyris, Inc., the online marketing expert, today announced that Expedia CruiseShipCenters, North America's leading seller of cruise vacations and services, is using Lyris HQ to manage its online marketing efforts. Expedia CruiseShipCenters is utilizing the Lyris HQ central dashboard to test, deliver and manage more than five simultaneous email marketing campaigns per month to over 1.5 million subscribers. With Lyris HQ, the company is achieving email open rates that are nearly 20 percent higher than industry average. Benefits Lyris HQ has enabled Expedia CruiseShipCenters to: Achieve email open rates as high as 40 percent and click-through rates of six percent (email open rates are nearly 20 percent higher than industry standard according to MarketingSherpa’s Email Marketing Benchmark Guide 2009); Create customized online marketing campaigns in multiple languages with sophisticated and easy-to-use A/B testing and segmentation capabilities for maximum results; Easily track and measure email deliverability, click-throughs and open rates in real-time; Use Lyris’ open Application Program Interface (API) to integrate its in-house Customer Relationship Management (CRM) system with its email marketing database for a comprehensive view of customer data; Reduce complexity from working with numerous toolsets, allowing a holistic view of online marketing campaigns and results. Supporting Quotes “Lyris HQ is the perfect online marketing tool to help us manage our high volume email campaigns and other online marketing initiatives. With Lyris HQ’s integrated functionality, we have also been able to streamline efficiency and maximize the return on our investment, achieving email open rates as high as 40 percent.” - Dave Mossop, Interactive Media Specialist, Expedia CruiseShipCenters “In today’s challenging ‘do more, with less’ environment, it is imperative that organizations create a centralized measurement framework to understand online marketing’s most important business metric: ROI. Expedia CruiseShipCenters is an ideal role model for marketers looking to benefit from a holistic view into multiple online marketing campaigns that are running simultaneously.” - Blaine Mathieu, CMO, Lyris Supporting Resources Sample Expedia CruiseShipCenters Email Expedia CruiseShipCenters Video Lyris HQ Lyris Customer Success About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com. ### Press Contact: Erick Mott, Lyris; Tel. 510-604-2200

Lyris Shares Insights on How to Grow Email Marketing Lists with Ease

Thu, 22 Oct 2009 07:00:00 GMT

Webinar Attendees Will Learn Best Practices to Increase Email Marketing Opt-ins for Improved Sales and ROI EMERYVILLE, CA – October 22, 2009 – Lyris, Inc. today announced the company will host a Webinar titled, “Grow Your Email Marketing Opt-in List…Almost Automatically,” on October 27, 2009 at 10:00 a.m. PT. Email marketers, particularly those in eCommerce, face an ongoing battle to grow their email opt-in lists. With up to 30 percent churn of email addresses on most opt-in lists each year, marketers struggle to grow their lists and deliver the increases in sales and ROI their companies need to thrive. In the one hour Webinar, Andrea Scarnecchia, Lyris’ vice president of marketing and Armando Roggio, Practial eCommerce contributing editor, will share real-world examples and tips to help marketers get their lists on an upward trajectory to maximize online marketing results. WHAT: Webinar - Grow Your Email Marketing Opt-in List…Almost Automatically WHEN: Tuesday, October 27, 2009 at 10:00 a.m. PT WHERE: Visit http://bit.ly/2uo5A1 to register for the Webinar WHO: Andrea Scarnecchia, vice president of marketing, Lyris, Inc. and Armando Roggio, contributing editor, Practical eCommerce During the Webinar, attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris. Following the Webinar, participants will receive a complimentary copy of Lyris’ “Bionic List Builder How-to Guide,” which is an actionable report designed to help marketers grow their email opt-in lists and achieve better results. About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com. ### Press Contact: Erick Mott, Lyris; Tel. 510-604-2200

Lyris Exhibits at E Commerce Expo

Tue, 20 Oct 2009 07:00:00 GMT

Lyris Shares Online Marketing Best Practices to Help Marketers Better Engage Customers this Holiday Season E Commerce Expo, UK – October 20, 2009 – Lyris, Inc., the online marketing expert, today announced that it is exhibiting at E Commerce Expo, the conference and exhibition for the online sales channel. At stand #332, Lyris experts will share best practices for strategies and tools that organizations can use to engage with potential and existing customers in the evolving online environment. Despite the current economic climate, the online retail market continues to grow. According to Forrester, more than 54 percent of adults will shop online by 2014; additional demand and greater promotion by merchants will drive the number of online shoppers in Europe from 137 million in 2009 to 187 million in 2014¹. Within this growing online environment, customers are increasingly turning to user-generated reviews and social networking to guide their purchasing decisions. “Online shoppers are becoming much savvier, and are more interested in discovering the range of offers available to them before making a decision about what to buy,” said Andrew Robinson, director of international professional services at Lyris. “Taking an integrated approach to online marketing, by including social media, and mobile marketing into email marketing strategy, means retailers can pinpoint the particular interests of their customers and provide them with relevant and timely information, driving customer loyalty and revenue.” With the holiday season well underway, now is the time for online retailers to evaluate the results they are getting from their online marketing efforts. In a survey conducted by Forrester, in the run up to the last holiday season, 77 percent of respondents said they would shop online to avoid queues and another 77 percent would shop online because they didn’t want to rely on shops’ opening hours². With the six week period leading up to and just after the holidays accounting for 15 to 20 percent of annual sales, according to Forrester³, this is a make or break season for retailers. At the E Commerce Expo, e-commerce professionals will learn how tools from Lyris can help them optimise online marketing results in 2010. WHAT: E Commerce Expo – the annual conference for e-commerce and Internet retailing WHEN: October 20-21, 2009 WHERE: Stand #332, Earls Court, London Conference delegates and those unable to attend E Commerce Expo can connect and join in on conversations with Lyris executives via Twitter, Facebook, LinkedIn and YouTube and can find a vast repository of marketing commentary and best-practices guides on LyrisHQ.com. Related resources: Lyris HQ LyrisHQ.com Lyris Upcoming Events E Commerce Expo Web site E Commerce Expo List of Exhibitors About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organisations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com. ¹ Source: Forrester Research Inc., Western European Online Retail and Travel Forecast, March 16, 2009 (updated July 30, 2009) ² Source: Forrester Research Inc., Outlook for European Online Retail: Christmas 2008, December 19, 2009 ### Press Contact: Erick Mott, Lyris; Tel. 510-604-2200

Online and Email Marketing Best Practices to be Showcased at DMA09 by Lyris and Customers

Thu, 15 Oct 2009 07:00:00 GMT

Lyris Sessions to Highlight the Power of Integrating Email Marketing and Analytic Intelligence with Search, Social and Mobile Channels EMERYVILLE, CA.—October 15, 2009—Lyris, Inc., the online marketing expert, today announced it will be hosting a series of insightful sessions for online marketers at DMA09, the world’s leading online marketing event, where marketers gather to learn game-changing strategies for success. According to Forrester Research, interactive marketing in the US will hit nearly $55 billion by 2014 and will grow from 12% of overall ad spend in 2009 to 21% over the next five years. To help educate attendees, Lyris executives, in conjunction with Lyris customers ClickMail Marketing and IndustryWizards, will be holding a series of 15-minute “Lyris Fast Tracks” at booth #2733, on online marketing best practices. The sessions, which include an open Q&A, will provide a unique forum to discuss how to leverage online marketing tools to drive better intelligence, engagement and ROI. In addition to the Fast Tracks, Blaine Mathieu, CMO of Lyris, will present details of how marketers can benefit from Lyris HQ at the Vendor Solutions Showcase on Monday, October 19th at 11:15a.m. Conference delegates and those unable to attend DMA09 can join in on conversations with Lyris executives via Twitter at twitter.com/lyris and can follow discussions at DMA 09 via #DMA09. Supporting Quotes: In today’s challenging ‘do more, with less’ environment, it is imperative that organizations look to maximize the reach and results of all of their critical online marketing programs. Email marketing continues to be a leading results-driven channel for marketers today, and has the ability to garner even greater results when integrated with proven channels such as search social and mobile marketing.” - Blaine Mathieu, CMO, Lyris “There are channels emerging, namely social media, that are changing the way our clients think about their eMarketing strategies. Partners like Lyris enable us to provide these forward-looking solutions to our clients, and tie them back to existing initiatives, like email marketing, for greater impact.” - Marco Marini, CEO, ClickMail Marketing “With the rise in social media we wanted to effectively leverage this medium to better engage our community and extend our reach. With Lyris HQ we have been able to easily integrate social into our online campaign, while still having holistic insight into our overall campaign success. We look forward to joining Lyris at DMA09 to share with attendees how we have been able to take advantage of integrating email and social for increased ROI.” - Louis Sirico, founder and CTO, IndustryWizards Conference Details: What: At DMA09, the global event for online marketing, Lyris and its customers will hold 15-minute Fast Tracks to discuss the power of integrating email marketing and other online marketing channels. When: October 19-20, 2009 Where: Booth #2733, at DMA09, San Diego Convention Center, San Diego, CA. Oct. 19th Oct. 20th Topic Speaker 10:45 AM 1:45 PM Online marketing: How mobile marketing improves email marketing J.D. Peterson, vice president, Lyris 12:15 PM 3:15 PM Online marketing: Tips for selecting an online marketing solution Marco Marini, CEO, ClickMail 1:45 PM 12:15 PM Online marketing: How social marketing improves email marketing Blaine Mathieu, CMO, Lyris (and on Oct. 20 Louis Sirico, founder and CTO, Industry Wizards) 3:15 PM 10:45 AM Email deliverability: 10 best practices David Fowler, director, Lyris and Michael Kelly, director, ClickMail 4:15 PM 4:15 PM Online marketing: Bringing it all together for improved ROI Blaine Mathieu, CMO, Lyris Related Resources: Lyris HQ LyrisHQ.com Welcome to DMA09 Video By Blaine Mathieu, CMO of Lyris Lyris Upcoming Events DMA09 Web site DMA09 Exhibitors About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com. ### Press Contact: Erick Mott, Lyris; Tel. 510-604-2200

Student Advantage Manages Online Marketing with Lyris

Mon, 28 Sep 2009 07:00:00 GMT

Lyris HQ Enables College Discount Provider to Stay Connected with Student and Partner Communities Emeryville, CA – September 28, 2009 – Lyris, Inc., the online marketing solution provider, today announced that Student Advantage, the nation’s leading discount program for college students, is using Lyris HQ to manage its online marketing efforts. With Lyris HQ, Student Advantage is creating, testing and delivering more than 700,000 email newsletters a month and has been able to boost click-through rates by more than 10 percent. A wholly owned subsidiary of The CBORD Group, Inc., Student Advantage, LLC works with hundreds of colleges, universities and campus organizations, as well as thousands of discount locations nationwide, to develop products and services that enable students to make less expensive purchases online and on campuses across the country. With constant turnover in student populations, Student Advantage was looking for an online marketing partner that could help it keep pace with new and existing members, as well as manage new programs for parents and non-members. With more than 78 national partners, such as Amtrak, Greyhound and T-Mobile, Student Advantage sends out multiple email newsletters promoting various offers in any given month. “While email marketing remains the cornerstone of our online marketing efforts, Student Advantage needed a tool that would grow and scale with our business and allow us to better segment, target and understand our growing member and non-member base,” said Samantha McDuffee, Marketing Manager, Student Advantage, LLC. “The built-in Web analytics and deliverability features in Lyris HQ ensure that our messages get to the right people at the right time and also allow us to drill down into customer behavior to better understand how they are interacting with our site and partner offers. This information is invaluable in helping us build brand loyalty with our partners.” In the coming months, Student Advantage plans to roll out new marketing initiatives for parents and programs for non-members. To serve these new constituents, the company will need to scale its newsletter distribution to more than a million emails a month. In addition, Student Advantage plans to utilize the social media capabilities in Lyris HQ to integrate social media sharing functionality into non-member emails, which will aid efforts to virally spread the word about its offerings and enhance distribution lists. “Lyris HQ provides the rich solutions we need to manage our email marketing campaigns today, as well as the functionality to meet our online marketing demands in the future, including social and search marketing,” added McDuffee. “Lyris’ customer service has also been exceptional. Our online marketing efforts are critical to our business and we feel confident working with a partner who is invested in our continued success.” “Forward looking customers, like Student Advantage, look at online marketing as a journey, not a destination,” said Blaine Mathieu, CMO, Lyris, Inc. “They realize that as their customers and company expand and mature, they will need an online marketing platform that can scale and grow with them. From email marketing, to social and search marketing, Lyris HQ provides marketers with the integrated solutions they need to better understand and engage customers and derive ROI from their online marketing initiatives.” Related resources: Lyris HQ LyrisHQ.com Lyris Customer Success About Student Advantage, LLC Student Advantage, LLC, is a leading integrated media and commerce company focused on the higher education market. Student Advantage works with hundreds of colleges, universities, and campus organizations, and thousands of discount locations nationwide, to develop products and services that enable students to make purchases less expensively around campus, across the country, and online. Student Advantage is a wholly owned subsidiary of The CBORD Group, Inc., a Roper Industries company (Roper Industries (NYSE: ROP). Roper Industries is a market-driven, diversified growth company with trailing twelve-month revenues exceeding $2 billion, and is a component of the Fortune 1000, Standard & Poor’s S&P Mid-Cap 400, and the Russell 1000 Indexes. Roper provides engineered products and solutions for global niche markets, including water, energy, radio frequency, and research/medical applications. About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com. ### Press Contact: Erick Mott, Lyris; Tel. 510-844-2188

Lyris Exhibits at ad:tech London

Mon, 21 Sep 2009 07:00:00 GMT

Lyris Joins Online Marketing Experts to Share Insights on Emerging Online Marketing Tools for Success in an Evolving Digital World AD:TECH LONDON, UK – September 21, 2009 – Lyris, Inc., the online marketing expert, today announced that it is exhibiting at ad:tech London, the interactive advertising and technology conference and exhibition. On stand #265, Lyris experts will share details on the innovative strategies and tools that online marketers can use to achieve more targeted and integrated communications that will drive greater customer loyalty, achieve better results and drive incremental revenue. “In today's challenging economic climate, it is more important than ever for companies to optimise their return on their marketing investment,” said Donna McNicholas, Sales Director, Lyris UK. “By integrating their online marketing strategies, marketers can make the most of their digital marketing and deliver low-cost, high-impact results to succeed in good times and tough times.” WHAT: ad:tech London – the annual conference and exhibition that provides brand advertisers, agencies, portals, online publishers and technology providers with a forum to exchange the ideas, experiences, new practices, emerging models and expert opinion they need to succeed in a changing digital world WHEN: September 22-23, 2009 WHERE: Olympia, National Hall, Stand # 265 Conference delegates and those unable to attend ad:tech London can connect and join in on conversations with Lyris executives via Twitter, Facebook, LinkedIn and YouTube and can find a vast repository of marketing commentary and best-practices guides on LyrisHQ.com. Related resources: Lyris HQ LyrisHQ.com Lyris Upcoming Events ad:tech London Web site ad:tech London List of Exhibitors About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry’s first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify their marketing efforts and optimise campaign ROI. Lyris HQ’s sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing email marketing campaigns, tracking Web analytics, publishing and managing Web site content, creating landing pages, optimizing Web sites, paid search and search engine marketing and integrating social media and mobile marketing campaigns. Clients include ACCESS Systems Americas, Adobe, American Apparel, Body Glove, Bowers & Wilkins, British Museum Company Ltd., John Hopkins University, and JupiterMedia. For more information, please visit www.lyris.com. The company is headquartered in Emeryville, California. ### Press Contact: Erick Mott, Lyris; 510-844-2188

Bluestone 360 Selects Lyris to Manage and Optimise Customers’ Online Marketing Campaigns

Wed, 09 Sep 2009 07:00:00 GMT

Branding Consultancy Selects Lyris HQ Agency Edition to Provide Email Marketing and Web Analytics to Clients LONDON, UK – September 9, 2009 – Lyris, Inc., the integrated online marketing expert, today announced that Bluestone 360 has chosen Lyris HQ Agency Edition to manage its clients’ online marketing campaigns. The solution will enable Bluestone 360 to optimise the email marketing campaigns it creates for its clients, as well as better target and track its interaction with customers. “Lyris HQ Agency Edition is the ideal online marketing solution for us,” said Mervyn Orchard, Director, Bluestone 360. “Previously, we used a home-grown email marketing solution. Lyris HQ will enable us to offer a more sophisticated service to our clients, with improved campaign targeting and integrated analytics, which will provide us with a deeper understanding of campaign success.” The advanced email deliverability features built into Lyris HQ will allow Bluestone 360 to test how emails will appear in a variety of email service provider formats, such as Gmail and Yahoo!, ensuring emails they are sending on behalf of clients reach customer inboxes and are displayed correctly. Bluestone 360 will initially utilise the solution on behalf of Ginsters, the Cornish pasty and pie company and will later roll out the solution to other clients with online marketing needs. Bluestone 360 will also utilise Lyris HQ to improve the management of pay-per-click (PPC) campaigns. The integrated content creation tools within the platform will allow Bluestone 360 to create landing pages that can be customised to capture users´ data before it is passed on to the Web site, enabling better tracking and measurement. “Agencies are increasingly asked to demonstrate the ROI of campaigns they design and implement for their clients,” said Donna McNicholas, Sales Director, Lyris UK. “Lyris HQ´s data segmentation and analytics enable agencies to better track and understand customer behaviour from start to finish.” About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry’s first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ’s sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing email marketing campaigns, tracking Web analytics, publishing and managing Web site content, creating landing pages, optimizing Web sites, paid search and search engine marketing and integrating social media and mobile marketing campaigns. Clients include ACCESS Systems Americas, Adobe, American Apparel, Body Glove, John Hopkins University and JupiterMedia. For more information, please visit www.lyris.com. The company is headquartered in Emeryville, Calif. Press Contact: Erick Mott, Lyris; 510-844-2188

Email Marketers Go Mobile with Lyris

Tue, 08 Sep 2009 07:00:00 GMT

Webinar to Discuss How Marketers Can Gain Market Share by Integrating Email and Mobile Marketing EMERYVILLE, CA – September 8, 2009 – Lyris, Inc. today announced the company will host a Webinar titled, “Using Mobile For Email Campaigns: A Primer” on Thursday, September 10th, 2009. Mobile marketing is reaching a tipping point with more than half of all consumers reporting mobile phone usage is highly important to daily life.[1] However, many marketers are still struggling with how to integrate mobile marketing into their digital and email marketing campaigns and reach their increasingly mobile customers – anytime and anywhere. In this one hour session, Lyris’ chief marketing officer, Blaine Mathieu, with Target Marketing’s editor in chief Hallie Mummert, will share the basic ‘how-to's’ of mobile marketing and how marketers can quickly add mobile into their digital marketing mix. The Webinar will also provide marketers with guidance and tips on how to best integrate mobile and email marketing tools to increase market penetration. During the Webinar, attendees will be able to submit questions directly during a live Q&A session and can connect directly with other participants on Twitter via #LyrisME. WHAT: Webinar: Using Mobile for Email Campaigns: A Primer PARTICIPANTS: Blaine Mathieu, CMO, Lyris, Inc. and Hallie Mummert, editor in chief, Target Marketing WHEN: Thursday, September 10, 2009 at 11:00 a.m. PT Related Resources: Lyris HQ Lyris Mobile Marketing Lyris Email Marketing Webinar: Integrated Marketing with Tri-Messaging About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry’s first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ’s sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing email marketing campaigns, tracking Web analytics, publishing and managing Web site content, creating landing pages, optimizing Web sites, paid search and search engine marketing and integrating social media and mobile marketing campaigns. Clients include ACCESS Systems Americas, Adobe, American Apparel, Body Glove, Johns Hopkins University and JupiterMedia. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif. ### [1] Mobile Marketing Association Annual Mobile Attitude and Usage Study. Press Contact: Erick Mott, Lyris; Tel. 510-604-2200