http://www.lyris.com/company/news/ Lyris Newsen-us Mon, 01 Jan 1900 08:00:00 GMTWed, 17 Mar 2010 07:06:00 GMT http://www.lyris.com/company/news/2010/Lyris-to-Exhibit-at-OMMA-Global-San-Francisco-5517/Company to Share Best Practices for Creating Customer Advocacy and Increasing Revenue through Integrating Online Marketing SAN FRANCISCO CA. – March 17, 2010 – Lyris, the online marketing expert, today announced it is exhibiting at OMMA Global, the premiere event for leaders of the interactive marketing revolution. At OMMA Global, Lyris will share best practices for developing and executing an integrated online marketing strategy to better manage and capitalize on new opportunities presented by today’s evolving online marketing environment. “The scale and speed of online channels such as email, social and mobile, have forever changed target audience behaviors and expectations,” said Erick Mott, community practice leader, Lyris. “To remain relevant, marketers need to shift to an integrated, online marketing mindset that will help them communicate with people where and when they want to engage.”   WHAT:                OMMA Global   WHEN:                 March 17-18, 2010   WHERE:               Booth #113, San Francisco Marriott Marquis   HASHTAG:          #OMMAGlobal   OMMA Global enables attendees from the worlds of media, marketing and advertising to come together and address the biggest problems and greatest opportunities in the world of online marketing. Those unable to attend can join the conversation with Lyris executives viaTwitter using the hashtag #OMMAGlobal. Also, connect with Lyris on Facebook, LinkedIn and YouTube; and find a vast repository of marketing commentary and best-practices guides on LyrisHQ.com.   Additionally, marketers looking to gain insight into how to develop a multichannel online marketing strategy can access Lyris Perspectives, “Tri-Messaging: Maximizing the Impact of Messages and Community Touchpoints through Email, Social and Mobile Experiences.”   Related resources: Lyris Perspectives Lyris HQ Lyris upcoming events OMMA Global Web site   About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email marketing with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.   ###   Media Contact: Erick Mott, Lyris; tel. 510-604-2200Wed, 17 Mar 2010 07:00:00 GMT2010 http://www.lyris.com/company/news/2010/Online-Cosmetics-Company-Doubles-Email-Marketing-Revenue-with-Lyris-5475/Paula's Choice Cosmetics Leverages Integrated Online Marketing Capabilities in Lyris HQ to Increase Customer Reach and ROI EMERYVILLE, CA. – March 10, 2010 - Lyris, Inc. today announced that Paula's Choice Inc., a provider of cosmetics and skin care products, is using Lyris HQ to manage its online marketing campaigns. Leveraging Lyris HQ's email marketing and email deliverability capabilities, Paula's Choice has more than doubled its direct revenue, achieved click-through rates that far exceed the industry average, increased email deliverability to as high as 98 percent and enhanced customer engagement. Paula's Choice is using Lyris HQ to send more than two million emails per month to customers around the globe, keeping them apprised of the latest skin-care education, catalog promotions, and events. Leveraging Lyris HQ's email deliverability and segmentation capabilities the company is also able to easily test email subject lines, graphics and other content to optimize email campaign effectiveness and engagement. In addition, Lyris HQ's built-in analytics provide Paula's Choice with deep, real-time insight into results across products, regions and online channels, giving a holistic view of email and online marketing ROI. Lyris HQ has enabled Paula's Choice to: More than double monthly email marketing revenue; Increase email deliverability rates to as high as 98 percent; Achieve email open rates as high as 50 percent, with click-through rates averaging between 10-20 percent (email open rates are more than 27 percent higher than industry standard according to MarketingSherpa's Email Marketing Benchmark Guide 2010); Synchronize multiple online marketing campaigns across product divisions and geographies; Build, manage and monitor email opt-in lists with ease; Apply advanced customer segmentation for increased email message relevancy; Gain a holistic view of campaign results through one integrated, easy-to-use dashboard; and Analyze Web site content and track results with built-in analytics. Supporting Quotes: "Using Lyris we have been able to effectively target our subscribers with customized and relevant content so they are more likely to open, read and respond to our messages," said Cynthia Short, senior director of marketing, Paula's Choice. "Our opt-in list and revenue continues to grow thanks to the experts at Lyris who have helped us optimize our online marketing initiatives." "By harnessing the power of segmentation and email deliverability Paula's Choice has increased relevancy and revenue," said Blaine Mathieu, CMO, Lyris. "This validates the ROI of integrating email marketing with key technologies, like Web analytics, and proves that understanding user preferences and pursuing a permission-based integrated online marketing strategy can dramatically impact your business." Supporting Resources Lyris Perspectives Lyris HQ Lyris Customer Success About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email marketing with diverse online marketing channels to create more efficient and effective marketing organizations. The company's flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com. ### Media Contact: Erick Mott, Lyris; tel. 510-604-2200Wed, 10 Mar 2010 08:00:00 GMT2010 http://www.lyris.com/company/news/2010/Lyris-and-The-American-Marketing-Association-Deliver-Best-Practices-for-Email-Deliverability-5472/Webinar to Provide Actionable Steps to Ensure Greater Email Marketing Success in Dynamic Marketing Landscape EMERYVILLE, CA—March 8, 2010—Lyris, Inc. and The American Marketing Association today announced an upcoming webinar titled, "Email Deliverability 2010: What's New, What's True." While deliverability has always been a concern for email marketers, today’s constantly changing landscape makes it even harder to ensure great delivery of email campaigns. On March 11, 2010, at 10:00 a.m. PT, Lyris’ renowned email deliverability guru, David Fowler, and Alli Libb from The American Marketing Association, will share email deliverability techniques and best practices that will help marketers increase the likelihood of emails being delivered to the inbox as planned. WHO: Presenter: David Fowler, global director of deliverability, email strategy and privacy compliance, Lyris Moderator: Alli Libb, online event marketing manager, The American Marketing Association WHAT:  Webinar - Email Deliverability 2010: What's New, What's True WHEN: Thursday, March 11, 2010, at 10:00 a.m. PT WHERE: Visit http://bit.ly/aZ0ONT to register for the webinar Webinar attendees will be able to submit questions either directly through the webinar interface or via Twitter to @Lyris with the #LyrisDelivers hashtag. Following the webinar, participants will receive a complimentary copy of "Email in Jail: Top 10 Deliverability Tips to Get Your Emails to the Inbox," a guide of best practices to complement the webinar presentation and empower marketers to take control of email deliverability.   About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com. ### Media Contact: Erick Mott, Lyris; tel. 510-604-2200Mon, 08 Mar 2010 08:00:00 GMT2010 http://www.lyris.com/company/news/2010/British-Museum-to-Present-at-MarketingSherpas-2nd-Annual-Germany-Email-Marketing-Summit-2010-5473/James Meers to present British Museums' Customer-Centric Approach to Online Marketing LONDON, U.K.—March 8, 2010—Lyris, the online marketing expert, today announced customer James Meers, Business Development Manager for British Museum, will present at MarketingSherpa’s 2nd Annual Germany Email Marketing Summit 2010, one of Europe’s leading conferences covering email marketing tactics and strategies for B2B and consumer marketing. In a session entitled ‘British Museums' Customer-Centric Approach to Online Marketing’, Meers will discuss best practices in customer-centric online marketing by showcasing the company’s work with Lyris. WHAT:  Marketing Sherpa’s 2nd Annual Germany Email Marketing Summit 2010, the annual conference and exhibition for email marketing strategies WHEN:  March 8-9, 2010 WHERE:  Munich, Germany British Museums’ session, taking place at 12 noon on Tuesday 9th March, will discuss how taking a customer-centric not campaign-centric approach to online marketing delivers advanced customer intelligence, better targeted outreach and greater ROI. Those unable to attend the email marketing summit can join the conversation with Lyris executives via Twitter.  Additionally, connect with Lyris on Facebook, LinkedIn and YouTube and find a vast repository of marketing commentary and best-practice guides on LyrisHQ.com. Related resources: Lyris HQ Lyris UK Lyris upcoming events Marketing Sherpa 2nd Annual Germany Email Marketing Summit 2010 Web site About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organisations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com. ### Media Contact: Erick Mott, Lyris; tel. 510-604-2200Mon, 08 Mar 2010 08:00:00 GMT2010 http://www.lyris.com/company/news/2010/Lyris-to-Exhibit-at-the-Technology-for-Marketing-and-Advertising-Event,-2010-5448/Company Unveils the Lyris Perspectives Program to Start Meaningful Conversations and Inspire Online Marketers LONDON, U.K. – February 23, 2010 – Lyris, the online marketing expert, today announced it is exhibiting at Technology for Marketing & Advertising, 2010 (TFM&A 2010), one of the U.K.’s premier integrated marketing and advertising events. At stand F12, Lyris experts will share best practices to help marketers develop an integrated online marketing strategy that facilitates conversations, commerce and loyalty that can be managed, measured and monetized.   To help marketers meet the evolving challenges and opportunities of today’s online marketing environment, Lyris today introduced, “Lyris Perspectives,” thought-provoking content and discussions for online marketers. Lyris Perspectives was created to start meaningful conversations and inspire online marketers with new ideas and techniques that will enable them to do their jobs better and increase ROI.   The first report of the Lyris Perspectives program, “Tri-Messaging: Maximizing the Impact of Messages and Community Touchpoints through Email, Social and Mobile Experiences,” provides practical advice for marketers looking to integrate online channels to better reach audiences, create advocacy and increase revenue. Marketers interested in learning more about how to apply tri-messaging can download the free report at: http://bit.ly/clXT5z. Additionally, marketers are encouraged to share the report and discuss their ideas on Twitter using the hashtag #TriMessaging.   “Companies that focus on integrated marketing reap big rewards where it matters most; increased revenues, higher conversions of leads into sales and a bigger payoff from marketing spend,” said Michael Weston, vice president of U.K. and EMEA sales, Lyris. “The three elements of tri-messaging – email, social and mobile – each have unique advantages and their own sensitivities; it is vital that marketers understand the strengths and challenges of each of these channels and how to integrate them effectively.”   WHAT:      TFM&A 2010, the annual conference and exhibition for integrated marketing and advertising WHEN:      February 23-24, 2010 WHERE:   Stand F12, Earls Court 2, London   Those unable to attend TFM&A 2010 can join the conversation with Lyris executives via Twitter using the hashtag #tfma. Additionally, connect with Lyris on Facebook, LinkedIn and YouTube and find a vast repository of marketing commentary and best-practice guides on LyrisHQ.com.   Related resources: Lyris Perspectives Lyris HQ Lyris UK Lyris upcoming events TFM&A 2010 Web site About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organisations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.  ### Media Contacts: Catherine Jones, Hill & Knowlton for Lyris; tel. 020 7413 3725 Erick Mott, Lyris; tel. 510-604-2200Tue, 23 Feb 2010 08:00:00 GMT2010 http://www.lyris.com/company/news/2010/Lyris-to-Present-with-Industry-Experts-at-the-2010-Online-Marketing-Summit-5450/Company Unveils the Lyris Perspectives Program to Start Meaningful Conversations and Inspire Online Marketers SAN DIEGO, CA. – February 23, 2010 – At this year’s Online Marketing Summit, taking place February 22-25 at the Paradise Point Resort & Spa in San Diego, CA, Lyris will join industry experts from Jack in the Box, Marketwire, HiveFire, Spur Interactive and Experian Marketing Services on a panel. The session, titled, “Integrated Marketing Forum,” will explore how top agencies and brands are integrating online marketing channels to achieve better results and ROI.   “Successful marketers today are masters at adapting to changing communication behaviors, speeds and preferences of their target audiences,” said Erick Mott, community practice leader, Lyris. “Email, social and mobile integration and growth now make it a requirement for online and email marketers to raise their games to better engage and serve customers and community members.”   To help marketers meet the evolving challenges and opportunities of today’s online marketing environment, Lyris today introduced, “Lyris Perspectives,” thought-provoking content and discussions for online marketers. Lyris Perspectives was created to start meaningful conversations and inspire online marketers with new ideas and techniques that will enable them to do their jobs better and increase ROI.   The first report of the Lyris Perspectives program, “Tri-Messaging: Maximizing the Impact of Messages and Community Touchpoints through Email, Social and Mobile Experiences,” provides practical advice for marketers looking to integrate online channels to better reach audiences, create advocacy and increase revenue. Marketers interested in learning more about how to apply tri-messaging can download the free report at: http://bit.ly/clXT5z. Additionally, marketers are encouraged to share the report and discuss their ideas on Twitter using the hashtag #TriMessaging.   WHO: Panelists: Erick Mott, Community Practice Leader, Lyris; Marilee Brusaschetti, Media Communications Manager, Jack in the Box; Paolina Milana, EVP Marketing/Media Operations, Marketwire; Pawan Deshpande, CEO, HiveFire; Kevin Akerman, Sr Director Global Product Development, Experian Marketing Services; Moderator: Steve Latham, CEO, Spur Interactive   WHAT:  Panel titled, “Integrated Marketing Forum”   WHEN:  Speaker session: February 24, 2010 at 11:00 a.m. PST; Online Marketing Summit: February 22-25, 2010   WHERE: Online Marketing Summit, Paradise Point Resort & Spa, San Diego, CA   The Online Marketing Summit enables attendees to collaborate, network, and learn how to execute on the best practices in online marketing. Those unable to attend the Online Marketing Summit can join the conversation with Lyris executives via Twitter using the hashtag #OMS10. Additionally, connect with Lyris on Facebook, LinkedIn and YouTube, and find a vast repository of marketing commentary, and best-practices guides on LyrisHQ.com.   Related resources: Lyris Perspectives Lyris HQ Lyris upcoming events Online Marketing Summit Web site About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.   ###   Media Contact: Erick Mott, Lyris; tel. 510-604-2200   Tue, 23 Feb 2010 08:00:00 GMT2010 http://www.lyris.com/company/news/2010/Kennametal-Integrates-Online-Marketing-Efforts-with-Lyris-HQ-5426/Manufacturing Supplier Leverages Innovative Online Marketing Capabilities in Lyris HQ to Increase Customer Reach and Engagement EMERYVILLE, CA.—February 17, 2010—Lyris, Inc. today announced that Kennametal Inc., a leading global supplier of tooling, engineering components and advanced materials, is using Lyris HQ to manage its online marketing campaigns. By leveraging Lyris HQ to seamlessly integrate email marketing with social channels and embedded analytics, Kennametal has increased campaign effectiveness and enhanced customer engagement online. Additionally, by incorporating social sharing into its online marketing initiatives, Kennametal has increased click-throughs and enhanced engagement with its valued customers and extended community of followers. With the economy putting a squeeze on the manufacturing industry, more than 53 percent of manufacturing companies said they plan to use marketing strategies that are more measurable, with 41 percent planning to increase their online marketing efforts (1). Using Lyris HQ, Kennametal is able to maintain a competitive edge and implement measurable online marketing campaigns that extend audience reach and influence. For example, the company is integrating email marketing with social networking sites to promote its “Knowledge Center” educational program, as well as company news and events. In addition, Lyris HQ’s built-in analytics provide Kennametal with deep, real-time insight into results across business units, regions and channels, giving a holistic view of marketing ROI. Lyris HQ has enabled Kennametal to: Integrate social sharing with email marketing, resulting in increased click-throughs that exceed manufacturing industry averages; Synchronize multiple campaigns across divisions and geographies; Automate campaigns and trigger emails based on personalized selections; Create customized landing pages with Lyris HQ’s content management capabilities; Gain a holistic view of campaign results through one integrated, easy-to-use dashboard; and Easily analyze Web site content and track results with Lyris’ built-in analytics. Supporting Quotes: “Lyris HQ’s easy-to-use platform and social sharing is allowing us to exponentially grow our audience and better engage our end-users. Also, with Lyris HQ’s integrated online marketing functionality, we have been better able to collaborate across teams and increase results from our marketing programs,” said Tim Madel, senior manager global e-customer, Kennametal. “Exposure to brands online and via social media continues to increase. The companies who understand and take advantage of this are going to win,” said Blaine Mathieu, CMO, Lyris. “Kennametal has successfully demonstrated the accountability of online marketing and its success validates the need for integrated online marketing within the manufacturing industry.” Supporting Resources Lyris HQ Lyris Customer Success About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email marketing with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one integrated online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com. ### Global Spec Research, 2009 Wed, 17 Feb 2010 08:00:00 GMT2010 http://www.lyris.com/company/news/2010/Lyris-to-Power-NBC-Olympics-Email-Alerts-for-NBCs-Coverage-of-the-Vancouver-Winter-Games-5407/NBC Leverages Lyris to Deliver Real-Time Updates on News, Events and Athletes During Coverage of the Vancouver Winter Games, February 12-28, 2010 NEW YORK – February 10, 2010 – Lyris, Inc. has been selected to provide real-time email alert capabilities to NBC during the network’s coverage of the Vancouver Winter Games from Vancouver, February 12-28. The announcement was made today by Perkins Miller, Senior Vice President, Digital Media, NBC Sports & Olympics and Blaine Mathieu, CMO, Lyris. NBC Olympics alerts will enable Olympic fans to opt-in and receive updates on top NBCOlympics.com news and features. NBC Olympics email alerts include real-time updates on medal results, breaking news, athlete updates, schedule and event reminders, and more. NBC Olympics alerts also include daily updates with top headlines for every Olympic sport, local news for NBC affiliates, featured videos, and top slideshow galleries. “Today’s consumers have come to expect information in real-time. With powerful online marketing technology from Lyris, NBC is able to bring the “up-to-the-minute” action of the Winter Olympics directly to consumers,” said Blaine Mathieu, CMO, Lyris. “Lyris powered NBC’s Olympic updates for the 2008 Beijing Olympics and is proud to continue the partnership and be the email marketing platform of choice for NBC’s coverage of the Vancouver Winter Games.” “More than ever, Olympic fans want to know instantly what is happening with their favorite sport or athlete,” said Miller. “Whether it’s breaking news and results or daily headlines and videos, NBC Olympics Alerts offers the best way for Olympics followers to stay informed on all the competition from Vancouver.” Olympics fans can sign-up for NBC Olympics alerts by going to: http://www.NBCOlympics.com/mobile. About NBC Olympics NBC, America’s Olympic Network, has broadcast 11 Olympic Games, the most Olympics broadcast by any network. NBC surpassed ABC’s 10 Olympics with the 2008 Beijing Games, the most watched event in U.S. television history with 215 million viewers. The 2010 Vancouver Games mark the sixth of an unprecedented seven consecutive Olympic broadcasts by NBC Sports which began with the 2000 Sydney Games and continues through the 2012 London Games. About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com. ### Media Contact: Erick Mott, Community Practice Leader at Lyris; tel. 510-604-2200Wed, 10 Feb 2010 08:00:00 GMT2010 http://www.lyris.com/company/news/2010/Lyris-and-Industry-Leaders-to-Help-Marketers-Turn-Data-into-Dollars-5400/Webinar to Reveal New Motion Metrics—an Innovative Analytics Approach that Yields Actionable Insights and Increased ROI EMERYVILLE, CA – February 8, 2010 – Lyris, Inc. today announced an upcoming webinar titled, “Turning Data into Dollars: Using the Right Metrics to Improve E-mail and Online Marketing Results.” Taking place on February 11, 2010 at 11:00 a.m. PT, the webinar will provide marketers with a clear plan of action for gathering, analyzing and leveraging marketing data in a way that actually makes a difference to email and online marketing campaign performance. In this informational webinar, marketers will learn new strategies for increasing marketing success with actionable data collection and management, including how to: Establish meaningful parameters; Simplify and mine existing data for quick wins; Discover the “why” to inform future actions; Draw conclusions and implications from data which lead to gains; and Put metrics in motion to take action with confidence. WHO: Andrea Scarnecchia, vice president of marketing, Lyris and Beth Negus Viveiros, web editor, The Chief Marketer Network WHAT: Lyris partners with Chief Marketer, DIRECT and Multichannel Merchant to present a webinar titled – “Turning Data into Dollars: Using the Right Metrics to Improve E-mail and Online Marketing Results” WHEN: Thursday, February 11, 2010 at 11:00 a.m. PT WHERE: Visit http://bit.ly/bS5Mrx to register for the webinar Webinar attendees will be able to submit questions either directly through the webinar interface or via Twitter to @Lyris with the #LyrisData hashtag. Following the webinar, participants will receive a complimentary copy of “Data to Dollars: How to Turn Marketing Metrics into Money,” an actionable guide of best practices to help marketers turn data into dollars quickly and efficiently. About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com. ### Media Contact: Erick Mott, Community Practice Leader at Lyris; tel. 510-604-2200Mon, 08 Feb 2010 08:00:00 GMT2010 http://www.lyris.com/company/news/2010/Lyris-and-PC-Recycler-to-Co-Present-at-Email-Evolution-Conference-2010-5378/Attendees to Learn How to Integrate Email Marketing and Search for Increased ROI   MIAMI – January 27, 2010 – Lyris, Inc. the online marketing expert, today announced it is exhibiting and speaking at Email Evolution Conference 2010. Lyris CMO Blaine Mathieu and PC Recycler president and founder Jeremy Farber will present a session entitled, “Search & Email: A Win-Win for ROI & User Experience.” The session will explore how integrating search with email marketing can help marketers better understand changing customer behaviors and increase ROI.   “Though we have limited resources for online marketing, we have big objectives,” noted Farber. “Our Web site is a critical tool in leveling the playing field with our competitors. Lyris HQ enables us to integrate and maximize all of our online marketing efforts – from email marketing to search - while fulfilling our goal of educating and updating our audiences on environmentally sound e-waste disposal options.”   “Search marketing and email campaigns are often looked at by marketers as separate tactics,” said Mathieu. “As the Web continues to become a more social place, search and email have a newfound need to work in tandem to capture prospects' attention, and ultimately drive results.”   Conference delegates can also visit Lyris at booth #203. Those unable to attend the Email Evolution Conference can join the conversation with Lyris executives via Twitter using the hashtag #EEC10. Additionally, connect with Lyris on Facebook, LinkedIn and YouTube, and find a vast repository of marketing commentary, and best-practices guides on LyrisHQ.com.   WHO:      Lyris CMO Blaine Mathieu and Lyris customer, PC Recycler president and founder, Jeremy Farber   WHAT:    Speaker session titled, “Search & Email: A Win-Win for ROI & User Experience”   WHEN:    Speaker session: February 3, 2010 at 10:00 a.m. EST; Email Evolution Conference: February 1-3, 2010   WHERE:  Email Evolution Conference 2010, Eden Roc, Miami Beach, Florida   Related resources: Lyris HQ Lyris upcoming events Email Evolution Conference Web site About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com. ###  Media Contact: Erick Mott, Lyris; tel. 510-604-2200Wed, 27 Jan 2010 08:00:00 GMT2010