Let Us Manage Your Lyris HQ Email Marketing Campaigns For You

Why let limited resources and lack of expertise stop you from joining the ranks of successful email marketers? If you’re a Lyris customer, Lyris Full Campaign Services allows you to outsource your email marketing and Web analytics to industry experts who can review your goals, assess your needs and give you a fast-start to a healthy return on investment. 

Our 15 years of real-world experience and technical know-how, coupled with your data and assets, ensures that your email marketing campaigns are successful and that they set the right tone for your brand and your ongoing relationship with customers. We use your Lyris solution to manage your campaigns for you - providing tools and expertise to help you:

• Jumpstart your learning so you are successful from Day 1
• Fully leverage your Lyris solution immediately and into the future
• Make a bigger impact and with fewer resources and less time
• Increase ROI by taking advantage of up-to-date industry best practices and marketing strategies that Lyris experts understand
• Relax knowing you have a dedicated industry professional to guide you – one who is totally committed to your success

Campaign Collaboration

We work hand-in-hand with your team to develop and implement a solid, ROI-driven email marketing strategy based on your answers to questions like these:

• How is your conversion rate?
• How many people in your database have never purchased?
• How many customers have only purchased once?
• What’s your open rate for subscribers who have been through your welcome program?
• Are you able to increase email frequency using dynamic content?
• Have you set up welcome programs and trigger campaigns?

Complete Email Campaign Management

Lyris Full Campaign Services offers several different options:

• Single campaign management - to get you started and show you how to fully leverage your Lyris investment. Then you can apply the learning on your own going forward.
• Start-to-finish campaign set-up, management, execution and optimization including:
  • Strategy
  • Design
  • HTML coding and testing to email best practices
  • Segment creation and testing
  • Email campaign deployment
  • Campaign reporting and analysis
• Initial set-up and expert support - for key programs such as:
  • Welcome campaigns
  • Triggered Emails
  • Dynamic Content within email messages
• Advanced Email Campaign Management that gives you the flexibility to leverage our expertise for campaigns at any level of complexity or apply our expertise only in the areas you need it.

Informative, Actionable Web Analytics Included!

Lyris Full Campaign Services uses the powerful Web analytics inside your Lyris solution.  We show you how to wring more value out of your email campaigns and use Web stats to better understand visitor behavior. We help you:

• Define Key Performance Indicators
• Set up reports and testing
• Create segments
• Develop actionable insights
• Get trained and train others
• Produce meaningful monthly reports

Ready to put Lyris Full Campaign Services to work for you?

Contact Lyris Customer Service & Support to initiate a free, no-obligation discussion.