ListManager Catalog
To ensure you're getting the most from ListManager, we offer online classes for everyone from beginners to power users. Choose the learning format that best suits your needs, including eLearning, Instructor-Led Group or Private Courses. Please call us at 1 (888) 465-9747 to learn more or submit a training request.
| ListManager Courses | |
| ListManager Fundamentals | |
| ListManager Advanced | |
| ListManager Enterprise | |
| ListManager Discussion Forums | |
| ListManager Administration | |
ListManager Fundamentals
Course Duration: 1.5 hours
Prerequisite: None
Availability: eLearning, Group, Private
Email has never been this easy - or powerful! Whether you're upgrading from an earlier version of ListManager or using it for the first time, you'll come away with a solid understanding of the basics, plus the tips and tricks that will save you time and improve your results. Topics include:
- An introduction to ListManager's workflow and interface
- Manage and import list members
- Create, import, and personalize messages
- Use of templates to create content
- Create simple, targeted audience segments
- Schedule, approve, and send mailings
- Run reports
- Create automated messages and new subscriber form
ListManager Advanced
Course Duration: 1.5 hours
Prerequisite: ListManager Fundamentals
Availability: Group, Private
Ready to take your email marketing program to the next level? Improve your response rates by taking advantage of ListManager's Pro features:
- Post-campaign analysis: from opens to clickthroughs and clickstream tracking, learn what's working and what's not
- Beyond mail-merge: deliver truly personalized, relevant information with conditional content
- Surveys: get to know your list members
- Viral marketing: use Refer-a-Friend and Forward Tracking to increase your list size
ListManager Enterprise
Course Duration: 1.5 hours
Prerequisites: ListManager Fundamentals, ListManager Advanced
Availability: Group, Private
For highly advanced email marketers, discover how to improve conversion and ROI by using ListManager Enterprise features. You'll learn how to:
- Use Action Tag Technology™ to track customer interest, purchases, browsing behavior, and more
- Send targeted, perfectly timed communications at the moment customers are most interested in hearing from you - automatically
- Develop advanced campaigns with multi-step sequential mailings
- Test your message with split-testing functionality
- Measure the true ROI of your email program - even evaluate the impact of email on offline events and purchases!
ListManager Discussion Forums
Course Duration: 1.5 hours
Prerequisite: ListManager Fundamentals
Availability: Group, Private
Get the conversation going! Create online communities, share departmental information, get customer feedback and more with ListManager's discussion forums. You'll learn:
- How to configure and manage a discussion forum
- How members participate in your discussion, via email or online through ListManager's Discussion Forum Interface
- Discussion forum best practices
ListManager Administration
Course Duration: 2 hours
Prerequisite: ListManager Fundamentals
Availability: Group, Private
Maybe the defaults are good enough for you. But if you're a power user, you're going to want to know how to set up ListManager for your specific needs. This class will cover:
- List, site and server management
- Advanced segments
- Database integration
- Performance tuning
