Lyris HQ Catalog

To ensure you're getting the most from Lyris HQ, we offer product training combined with online marketing best-practices education for everyone from beginners to power users. Choose the learning format that best suits your needs, including eLearning, or Instructor-Led Private Courses. All courses are between one and two hours in length. Please call us at 1 (888) 465-9747 to learn more or submit a training request.

Lyris HQ Introductory Courses

This five-course series will teach you the basics of online marketing with Lyris HQ. We recommend everyone take the introductory course, "Introduction to Lyris HQ", before taking the other courses, which may be taken in any order.

Introduction to Lyris HQ

Prerequisite: None
Availability: eLearning, Private

Learn how Lyris HQ will revolutionize your online marketing. In this 90 minute introductory class you’ll:

• Become familiarized with the Lyris HQ interface
• Get a high level view of the Lyris HQ workflow
• Get started with your Lyris HQ setup
• Add users
• Create new organizations and manage an Agency account (Lyris HQ Agency Edition only)

Email Marketing with Lyris HQ Fundamentals

Prerequisite: Introduction to Lyris HQ
Availability: eLearning, Private

Create and deliver high performance email campaigns with Lyris HQ email marketing. Learn how to:

• Create email lists and attributes
• Add recipients to your email list
• Create and test your email message
• Create an attribute segment
• Check whether you’ll get inboxed or filtered using the EmailAdvisor deliverability tool
• Deploy an email message
• Review the effectiveness of your email campaign

Web Analytics with Lyris HQ Fundamentals

Prerequisite: Introduction to Lyris HQ
Availability: eLearning, Private

Track the success of your email marketing using Lyris HQ Web analytics. Learn how to:

• Identify Web site visitors coming from email campaigns
• Identify the Web pages that lead to conversions
• Create visitor and customer segments to improve online marketing campaigns, keywords, and conversion rates
• Create an email visitor segment and remarket to non-purchasers

Landing Pages with Lyris HQ Fundamentals

Prerequisite: Introduction to Lyris HQ
Availability: eLearning, Private

Create your own landing pages and email creative on the fly with Lyris HQ content creation. Learn how to:

• Create landing pages using a template, or from scratch
• Develop forms that feed prospects directly to Lyris HQ email marketing, Salesforce.com and more
• Upload and store digital assets, such as images, links, flash files and more

Advanced Lyris HQ Courses

Email Marketing with Lyris HQ Advanced

Prerequisite: Email Marketing with Lyris HQ Fundamentals
Availability: eLearning, Private

Go beyond the blast! Learn how to create sophisticated email campaigns that send the right messages to the right people at the right time. Learn how to:

• Target email recipients with segments and triggers
• Grow your email list with opt-in forms
• Split-test your email messages
• Manage email content
• Personalize email messages with dynamic content and enhancers
• Create and use email templates

• Define deliverability and its impacts
• Analyze the path of email delivery
• Examine deliverability results using EmailAdvisor
• Describe the relationship between the sender and an ESP in solving deliverability problems
• Review resources

Lyris HQ for Salesforce

Introduction to Lyris HQ for Salesforce

Prerequisites: None
Availability: Private only

Use the power of Lyris HQ and updated prospect data from Salesforce to create and send precision targeted email marketing campaigns. In this course you’ll learn how to:

• Describe how Lyris HQ works with Salesforce to deliver and track your email messages from a single database of record
• Create and send one-off messages
• Send email campaigns
• View campaign results
• Add email templates
• Add social media links, personalization, and more!

Register now for Lyris HQ training courses.