Lyris HQ Catalog
To ensure you're getting the most from Lyris HQ, we offer online courses for everyone from beginners to power users. Choose the learning format that best suits your needs, including eLearning, Instructor-Led Group or Private Courses. Please call us at 1 (888) 465-9747 to learn more or submit a training request.
Lyris HQ Introductory Courses
This five-course series will teach you the basics of online marketing with Lyris HQ. We recommend everyone take the introductory course, "Introduction to Lyris HQ", before taking the other courses, which may be taken in any order.
Introduction to Lyris HQ
Course Duration: 1 hour
Prerequisite: None
Availability: Group, Private
Learn how Lyris HQ will revolutionize your online marketing. In this one-hour introductory class you’ll:
- Get a high level view of the Lyris HQ workflow
- Synchronize your online marketing initiatives
- Evaluate your campaigns
- Learn how EmailAdvisor can help make your campaigns more effective
Email Marketing with Lyris HQ Fundamentals
Course Duration: 2 hours
Prerequisite: Introduction to Lyris HQ
Availability: eLearning, Group, Private
Create and deliver high performance email campaigns with EmailLabs and Lyris HQ. Learn how to:
- Create lists and demographic fields
- Add recipients to your list
- Create and test your message
- Check whether you’ll get inboxed or filtered using EmailAdvisor
- Deploy an email message
- Review the effectiveness of your campaign
Web Analytics with Lyris HQ Fundamentals
Course Duration: 1.5 hours
Prerequisite: Introduction to Lyris HQ
Availability: eLearning, Group, Private
Discover what is driving conversions on your Web site using ClickTracks Web analytics. Learn how to:
- Compare visitor behavior and ROI of PPC and organic search traffic
- Identify the pages that lead to conversions
- Create visitor and customer segments to improve campaigns, keywords, conversion rates
- Create an email visitor segment and remarket to non-purchasers
Search Marketing with Lyris HQ Fundamentals
Course Duration: 1 hour
Prerequisite: Introduction to Lyris HQ
Availability: eLearning, Group, Private
Drive new business to your Web site, and save time and money with BidHero. In this course you'll learn how to use BidHero to manage your Google and Yahoo! search marketing PPC campaigns. You'll also learn how to:
- Import your existing Google and Yahoo! search marketing campaigns
- Control your PPC budget
- Find better keywords
- See what your competitors are doing
- Identify poor-performing keywords
Landing Pages with Lyris HQ Fundamentals
Course Duration: 1 hour
Prerequisite: Introduction to Lyris HQ
Availability: eLearning, Group, Private
Create your own landing pages and email creative on the fly with Hot Banana. Learn how to:
- Create landing pages using a template, or from scratch
- Design landing page A/B split tests
- Develop forms that feed prospects directly to EmailLabs, Salesforce.com and more
- Create email messages with predefined built-in templates
- Upload and store digital assets, such as images, links, flash files and more
Advanced Lyris HQ Courses
Email Marketing with Lyris HQ Advanced
Course Duration: 2 hours
Prerequisite: Email Marketing with Lyris HQ fundamentals
Availability: Group, Private
Go beyond the blast! Learn how to create sophisticated email campaigns that send the right message to the right people at the right time. Learn how to:
- Target recipients with segments and triggers
- Grow your list with opt-in forms
- Split-test your messages
- Manage content
- Personalize with dynamic content and enhancers
- Create and use templates
Web Analytics with Lyris HQ Advanced
Course Duration: 1.5 hours
Prerequisite: Web Analytics with Lyris HQ Fundamentals
Availability: Group, Private
Knowledge is money when you know how visitors are using your Web site. Learn how to:
- Calculate Web site revenue
- Segment visitors so you can target your PPC campaigns by: BidHero URL tracking parameters, time of day of visit, geographical location, language and more
- Review a list of most visited product pages
- Interpret Funnel Reports to determine revenue generated and shopping cart abandonment
EmailAdvisor and Deliverability Analytics - coming soon
Course Duration: 1.5 hours
Prerequisite: Email Marketing with EmailLabs
Availability: Group, Private
Getting your message into the inbox is everything, but most marketers leave email delivery up to chance. EmailAdvisor puts you in the driver's seat. It shows you exactly where your email is going and what it looks like when it gets there - so you can resolve issues before you hit "Send." In this course you'll learn:
- Deliverability terminology
- How to identify deliverability issues and their root causes
- Deliverability auditing best practices
Register now for Lyris HQ training courses.
