Lyris HQ Catalog
To ensure you're getting the most from Lyris HQ, we offer product training combined with online marketing best-practices education for everyone from beginners to power users. Choose the learning format that best suits your needs, including eLearning, Instructor-Led Group or Private Courses. All courses are between one and two hours in length. Please call us at 1 (888) 465-9747 to learn more or submit a training request.
Lyris HQ Introductory Courses
This five-course series will teach you the basics of online marketing with Lyris HQ. We recommend everyone take the introductory course, "Introduction to Lyris HQ", before taking the other courses, which may be taken in any order.
Introduction to Lyris HQ
Prerequisite: None
Availability: Group, Private
Learn how Lyris HQ will revolutionize your online marketing. In this 90 minute introductory class you’ll:
- Become familiarized with the Lyris HQ interface
- Get a high level view of the Lyris HQ workflow
- Get started with your Lyris HQ setup
- Add users
- Create new organizations and manage an Agency account (Lyris HQ Agency Edition only)
Email Marketing with Lyris HQ Fundamentals
Prerequisite: Introduction to Lyris HQ
Availability: eLearning, Group, Private
Create and deliver high performance email campaigns with Lyris HQ email marketing. Learn how to:
- Create email lists and demographic fields
- Add recipients to your email list
- Create and test your email message
- Check whether you’ll get inboxed or filtered using the EmailAdvisor deliverability tool
- Deploy an email message
- Review the effectiveness of your email campaign
Web Analytics with Lyris HQ Fundamentals
Prerequisite: Introduction to Lyris HQ
Availability: eLearning, Group, Private
Discover what is driving conversions on your Web site using Lyris HQ Web analytics. Learn how to:
- Compare visitor behavior and ROI of search engine marketing and organic search traffic
- Identify the Web pages that lead to conversions
- Create visitor and customer segments to improve online marketing campaigns, keywords, and conversion rates
- Create an email visitor segment and remarket to non-purchasers
Search Marketing with Lyris HQ Fundamentals
Prerequisite: Introduction to Lyris HQ
Availability: eLearning, Group, Private
Drive new business to your Web site, and save time and money with the Lyris HQ search marketing bid management solution. In this course you'll learn how to use Lyris HQ to manage your Google and Yahoo! SEM campaigns. You'll also learn how to:
- Import your existing Google and Yahoo! search marketing campaigns
- Control your SEM budget
- Find better SEM keywords
- Identify poor-performing SEM keywords
Landing Pages with Lyris HQ Fundamentals
Prerequisite: Introduction to Lyris HQ
Availability: eLearning, Group, Private
Create your own landing pages and email creative on the fly with Lyris HQ content creation. Learn how to:
- Create landing pages using a template, or from scratch
- Develop forms that feed prospects directly to Lyris HQ email marketing, Salesforce.com and more
- Upload and store digital assets, such as images, links, flash files and more
Advanced Lyris HQ Courses
Email Marketing with Lyris HQ Advanced
Prerequisite: Email Marketing with Lyris HQ Fundamentals
Availability: Group, Private
Go beyond the blast! Learn how to create sophisticated email campaigns that send the right messages to the right people at the right time. Learn how to:
- Target email recipients with segments and triggers
- Grow your email list with opt-in forms
- Split-test your email messages
- Manage email content
- Personalize email messages with dynamic content and enhancers
- Create and use email templates
Web Analytics with Lyris HQ Advanced
Prerequisite: Web Analytics with Lyris HQ Fundamentals
Availability: Group, Private
Knowledge is money when you know how visitors are using your Web site. Learn how to:
- Calculate Web site revenue
- Segment Web site visitors so you can target your online marketing campaigns by: Lyris HQ URL tracking parameters, time of day of visit, geographical location, language and more
- Review a list of most visited product Web pages
- Interpret Funnel Reports to determine revenue generated by online marketing campaigns, and shopping cart abandonment
Deliverability with EmailAdvisor
Prerequisite: Email Marketing with Lyris HQ Fundamentals
Availability: Group, Private
Getting your message into the inbox is everything, but most email marketers leave email delivery up to chance. EmailAdvisor puts you in the driver's seat. It shows you exactly where your email is going and what it looks like when it gets there - so you can resolve deliverability issues before you hit "Send." In this course you'll learn:
- Define deliverability and its impacts
- Analyze the path of email delivery
- Examine deliverability results using EmailAdvisor
- Describe the relationship between the sender and an ESP in solving deliverability problems
- Review resources
Lyris hQ for Salesforce
Introduction to Lyris HQ for Salesforce
Prerequisites: None
Availability: Private only
Use the power of Lyris HQ and updated prospect data from Salesforce to create and send precision targeted email marketing campaigns. In this course you’ll learn how to:
- Describe how Lyris HQ works with Salesforce to deliver and track your email messages from a single database of record
- Create and send one-off messages
- Send email campaigns
- View campaign results
- Add email templates
- Add social media links, personalization, and more!
