ClickTracks Web Analytics
Understand instantly what is and isn’t working on your Web site
ClickTracks is an intuitive, insightful Web analytics solution that shows site-navigation patterns, visitor behavior and ROI by campaign, keyword and more. Our award-winning solution has been around since 2001, with thousands of satisfied customers.
You can purchase ClickTracks as traditional software or choose our hosted offering, which is part of the Lyris HQ integrated marketing platform.
Incredibly easy to use and implement
- Get up and running same day. Our competitors’ offerings typically take 6-8 weeks to implement. ClickTracks is much quicker, with most customers seeing value within hours – and sometimes even within minutes.
- See which page elements lead to conversions. Our visual interface overlays behavioral data on top of each Web page. Instantly see how people get to your site, where they click and where they exit.
- Segment, segment, segment – right out of the box. Group visitors based on criteria that you select – by PPC campaign, email campaign, search keyword, search engine, purchase behavior and more. Then compare how each group behaves relative to other visitors.
- Make sense of PPC campaigns and organic search. See which PPC keyword buys and organic search terms are generating the most traffic. Follow the search beyond the click-through to see which campaigns and keywords lead to conversions and sales.
- Determine marketing campaign ROI. Is your PPC campaign paying off? Did your email campaign lead to on-site conversions? ClickTracks lets you easily track revenue and ROI for all of your campaigns.
See for yourself: attend a ClickTracks demo!
