Lyris HQ / Hot Banana Web CMS
Create landing pages on the fly – or manage your entire Web site
The Lyris HQ Web content management system lets you create landing pages and email creative in minutes – without going through IT, the webmaster or the design department. But that isn't all – you can also use the Lyris HQ Web CMS to create, manage, publish and optimize Web sites, intranets, extranets and micro sites.
It is built upon the Hot Banana platform, an award-winning Web CMS that is specifically designed for online marketers and has hundreds of satisfied customers.
Freedom to Launch Marketing Campaigns
Out of the box, you can:
- Provide easy access to logos and other digital assets. Store images, links, Flash files, Word documents, PDFs, PowerPoint presentations and more in a central repository, giving everyone on your team the ability to create landing pages and email campaigns with unified, consistent branding.
- Point-and-click your way to better landing pages and emails. Our professionally designed templates already have the most critical best practices built right in. Simply customize our templates with your logos and messaging. It's that easy.
Power to Build and Update Entire Web Sites
When you're ready, you can move your Web site to our platform for full-blown Web content management. Professional services are required to redesign and relaunch your site. However, once your site is up and running, you automatically enjoy unlimited usage of the Lyris HQ / Hot Banana Web CMS.
- Put control of the Web site in marketers’ hands. If you can use Microsoft Word, you can use the Lyris HQ / Hot Banana Web CMS. It’s that easy. Create and edit content, set an approval and workflow process that works for you, schedule when content appears and disappears, and much more.
- Build and optimize an SEO-friendly Web site. Our sites automatically rank high in search-engine listings – even if you know next to nothing about search-engine optimization. That’s because our experts have built SEO best practices right into the application. And with integrated Web analytics, you can track and measure campaign results and visitor behavior.
- Turn your Web site into a conversion machine. Our groundbreaking marketing-automation features help you maximize traffic, launch marketing campaigns, capture customer data on landing pages and Web forms, and transfer leads to your CRM system of choice.
Seamless Integration
The Lyris HQ integrated marketing platform ensures that your landing pages, email campaigns and Web sites are working hard and working together:
- Keep your email lists and CRM systems up-to-the-minute. When customers fill out landing page Web forms, you can easily share data with the Lyris HQ email marketing tool, as well as with CRM systems like Salesforce and NetSuite. Now you can segment your customers more effectively and dynamically update lead status.
- Prep landing pages for analysis – automatically. As you create new landing pages, Lyris HQ automatically tags them with the necessary Web analytics tracking code, so you never miss a moment of valuable data collection.
See for yourself: take the Lyris HQ Product Tour or request a Lyris HQ demo.
