Lyris HQ: Deliver Integrated Email Marketing
Get the White Paper: In-the-Cloud or On-Premises. It's Your Choice.
Lyris LM — Architecture
Lyris LM — Architecture

Manage Email Marketing Your Way

with On-premises Software

Lyris ListManager (Lyris LM) is enterprise-class on-premises email marketing software for companies that prefer to manage their application behind the firewall. Advanced features and reporting capabilities let you create and edit personalized messages, track visitor behavior between websites and campaigns, and measure the success of each email sent. Support for transactional messaging enables you to automate one-to-one marketing in real time, triggered via API from any e-commerce or CRM system. Native integration with in-house databases leverages data already acquired.

Lyris LM has been a trusted on-premises solution for more than 5,000 companies worldwide who run high-volume email programs and have complex data integration needs. Secure, configurable and economical, Lyris LM provides powerful technology that enables email marketing success.

Our Customers Say it Best

By hosting ListManager in-house, we are able to leverage our mature IT facilities to improve deliverability and reduce overall costs. The rich tracking and powerful content customization features have been able to increase relevancy and online sales accordingly. quote

American Apparel, Charles DeLauder, Web Technology Manager

Lyris LM is available with three different offerings – one that's just right for you

  • Lyris LM Standard
    For email newsletter publishers and discussion list owners.
    Create and edit text, HTML or multi-part MIME messages and perform basic and enhanced mail merges. Use segmentation to build targeted campaigns, email and Web-based unsubscribe to maintain high deliverability and multi-vendor Web analytics integration to track results. Also includes automatic ODBC data synchronization.
  • Lyris LM Pro
    For beginning to experienced email marketers.
    All the functionality of Lyris LM Standard, plus: dynamic content/advanced scripting; SSL support and role-based permissions; deliverability dashboard and MailStreams segmentation; heat map that shows most popular links; and click-through, clickstream, refer-a-friend and forward tracking. Also enables customer interest analysis.
  • Lyris LM Enterprise
    For highly advanced email marketers.
    Almost 60 features in all – everything offered in Standard and Pro plus you can build even more effective campaigns with transactional messaging, A/B split testing and triggers, and apply list frequency limits for superior deliverability. Stay on top of performance with online and offline purchase tracking and reporting, and sales cycle and abandonment tracking.
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For more information and product pricing, call 888-465-9747.

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