Compare ListManager Feature Sets
ListManager has three different feature sets:
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Standard For email newsletter publishers and discussion list owners. |
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Pro For beginning to experienced email marketers. |
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Enterprise For highly advanced email marketers. |
| ListManager Features & Benefits | |
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Content Creation |
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| Create text, HTML, or multipart MIME messages |  |
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| Build your own templates with the new HTML template builder | |
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| Image Library | |
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| Convert and validate content, links | |
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| Perform basic mail merges | |
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| Edit HTML messages with new HTML editor | |
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| Include attachments | |
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| Include email or web surveys with survey wizard | One Question |
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| Perform spam analysis | |
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| Perform enhanced mail merges, all fields | |
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| Include dynamic/conditional content, advanced scripting | |
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| Include links to video or audio clips (rich media) | |
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Campaign Building |
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| Segment based on demographic data, clickthrough & clickstream behavior, and survey responses. | |
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| Create, preview, save, export, and download segments | |
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| Build queries using the Lyris Query Builder | |
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| Test message using A/B split-testing | |
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| Create triggered and sequential mailings | |
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| Set recency and frequency limits to prevent list fatigue | |
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| Set behavior-driven database updates | |
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Administration |
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| Provide one-click opt-in functionality in email or web | |
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| Maintain three-tiered password protection | |
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| Compare list against suppression/banned email address lists | |
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| Web interface TCP/IP security | |
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| View administrator activity with administrative audit trail | |
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| Front-end server clustering | |
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| ListManager instance clustering | |
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| SSL support | |
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| Granular permissions | |
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Deliverability |
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| Offer email and web-based unsubscribe to recipients | |
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| Handle grievances with automated complaint handling | |
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| Keep lists clean with automated smart bounce handling | |
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| Send out email across multiple IP addresses | |
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| Real-time reaction to connection limitation properties from ISPs | |
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| Advanced message throttling | |
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| Support for domain keys | |
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| Associate segments with MailStreams | |
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Reporting and Tracking |
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| ClickTracks Web Analytics Integration | |
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| At-a-glance stats and trends on most recent mailing | |
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| Results and trends dashboard | |
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| Pre-built reports on mailings and list activity | |
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| Individual member reports | |
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| Real-time mail queue analysis | |
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| Custom chart builder | |
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| HTML open detection/sniffer | |
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| Clickthrough and clickstream tracking | |
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| Refer-a-Friend functionality and tracking | |
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| Forward tracking | |
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| EmailAdvisor Deliverability Tool (subscription required) | |
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| Demographic analysis | |
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Discussion and Archive Features |
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| Discussion group management | |
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| RSS syndication | |
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| View as newsgroup (multiview) | |
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Additional Features |
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| Automatic ODBC data synchronization | |
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| Online and offline purchase tracking & reporting | |
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| Customer interest analysis | |
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| Sales cycle & abandonment tracking | |
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| Web traffic analysis | |
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| Total mailing analysis views | |
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