Deliverability Solutions
Like mailing a letter without a stamp, email that doesn’t get delivered to your customers’ and subscribers’ inboxes might as well be marked “return to sender.” It doesn’t do anything for your marketing efforts, but it costs you money nonetheless. As a sender, do you know what you need to do to get your email marketing messages past ISP filters and into the inbox?
Email and Deliverability: the Final Frontier
If you’re an email marketer using installed software rather than an externally hosted solution to send your email, you have it even tougher. You have to figure out the in’s and out’s of successful delivery on your own. You need not just the knowledge of the ever-changing rules, protocols, and best practices related to email deliverability, you need your infrastructure to be properly configuration to meet ISPs’ technical requirements as well.
Not sure where to turn? Lyris now offers two series of Deliverability Solutions designed specifically for our ListManager customers.
- Get Ready To Deliver
“Get Ready To Deliver” is our introductory series which addresses how your system is set up. When you sign up for this package, you’ll receive a comprehensive audit by one of our deliverability experts, covering the systems outside of ListManager that are vital to successful email deliverability. This includes analysis of your DNS set-up, ISP receiving systems, deliverability metric sources, authentication and reputation protocols, feedback loop processing, and more. - Ongoing Deliverability
“Ongoing Deliverability” is Lyris’ program for advanced senders who require current, up-to-date expertise and resources related to address authentication, delivery protocols, ISP relations, mail stream and reputation challenges. This series is designed to provide ListManager users with the benefit of Lyris’ comprehensive deliverability expertise and advice.
With “Ongoing Deliverability”, ListManager customers have access to deliverability phone and email support, getting their questions answered directly. We can help you resolve any issues you encounter and will represent our customers that encounter false positive delivery failures.
This advanced series meets a sender’s ongoing deliverability needs and is available for a three, six, or nine-month term.
