Email Marketing Solutions (formerly EmailLabs)
Create, Send and Track Email Marketing Campaigns and Newsletters
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Are your email marketing campaigns and newsletters getting the results you need? It takes an email marketing solution that's easy-to-use, so you can execute quickly and check for email delivery issues automatically. It needs advanced capabilities, so you can send targeted messages that resonate with each subscriber. And it takes an email marketing tool that integrates with other online marketing tools and provides real-time conversion and revenue analytics so you can know with certainty which tactics improve the bottom line and be equipped to react quickly to what you learn.
Lyris HQ is the award-winning solution formerly known as EmailLabs. Integrated with search, social and mobile channels and enhanced by embedded deliverability and Web analytics, Lyris HQ is now so much more than email.
Email marketing features that are both intuitive and powerful
- Create newsletters and HTML messages. No HTML experience? No problem. Our visually oriented process lets you deploy newsletters and campaigns in minutes.
- Manage email lists. Upload your lists and automatically keep them clean. This ensures higher returns from your campaigns
- Schedule and send emails. Distribute your email marketing campaigns and newsletters whenever you want, to whomever you want.
- Track conversions and revenue in real time. Access analytics within minutes of launching an email campaign or A/B split test to quickly determine how to improve ROI.
- Integrate. Connect with marketing tools, databases and CRM systems including Lyris HQ for Salesforce. Request a Lyris HQ-Salesforce integration demo.
- Access Google Analytics. Obtain relevant performance metrics that drve informed decisions.
- View reports. Instantly see how well your campaigns and newsletters are performing.
- Improve email delivery. Get more emails into the inbox.
- Protect your sender reputation. Use built-in deliverability analytics to find and fix problems that could result in bounces, unsubscribes and spam complaints.
- Segment and Target Emails. Send personalized, tailored messages to different subscriber groups.
- Build email forms. Make it easy for subscribers to opt in and update their preferences.
- Trigger messages. Automatically send messages based on subscriber events in your campaign.
- Use our API. Write simple programming commands to update your list in real time and automate repetitive tasks.
- Oversee your account. Assign user access, workflow and other tasks.
- Leverage our expertise. Get extra hand-holding or expert advice to solve your toughest challenges.
- Enjoy our visually oriented message-creation process, leverage social networking sites and send text messages.
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View the Product Tour |
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Online Marketing Resources |
Higher email marketing ROI through integration
You have the power to optimize your email marketing campaigns and newsletters to the fullest, because Lyris HQ combines several Internet marketing tools in one integrated, easy-to-use suite.
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| Lyris HQ Email Marketing Integration |
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Why Analysts and Customers Love Our Email Marketing Solution |
| Lyris HQ (formerly EmailLabs) is rated highest in market suitability and overall business value for small-to-midsize businesses. JupiterResearch E-mail Marketing Buyer's Guide, 2008  Email Marketing Awards |
| “Lyris HQ (formerly EmailLabs) technology enabled us to dynamically populate a series of templates for each newsletter or column, test subject lines, conduct A/B split testing, and get automated reporting – including a Visual Message Report – to easily determine which links recipients clicked within the email.” Matt McGowan, vice president of marketing, Incisive Media Email Marketing Testimonials and case studies |
See for yourself: take the Lyris HQ Product Tour or request a Lyris HQ Demo.
