Email-List Management
Grow your email marketing lists the right way
Email list management shouldn't be a pain. Don't settle for email marketing solutions that make it difficult to import, export, grow, segment and completely control your email lists. Lyris HQ has everything you need to quickly handle every aspect of email list management, from uploads to upkeep.
- Import and export subscriber records: Simply convert your email list to a .txt or .csv file, and upload it to Lyris HQ. Downloading data is just as easy.
- Automatically sync with CRM systems and databases: Use our email API to keep your email list up-to-date in real time, instead of manually uploading records.
- Review your email lists. See at a glance how many active subscribers you have. You can display both active and inactive members, along with the demographics you want to see.
- Look up individual subscribers: Just search for a specific email address to see that user's demographic data, as well as a complete history of messages opened and acted upon.
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Keep your email lists clean
- Automatically remove bad addresses: Whether an address becomes invalid or a subscriber hits the "report as spam" button, that person is promptly taken off your active email list.
- Decide what constitutes a "bounce." Sometimes valid email addresses experience temporary problems, such as a full mailbox. Tell us which types of problems justify removal from your email list.
- Subscribe and unsubscribe properly. Implement a double opt-in confirmation process, comply with CAN-SPAM and follow best practices with email forms and other subscription tools.
See for yourself: take the Lyris HQ Product Tour or request a Lyris HQ Demo.
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