Email-Message Creation
Easily design email newsletters and messages
Simple ways to build your creative
- Upload HTML or XML files. Design your message in the Web-design software of your choice. Then, simply upload the file, or cut and paste the actual HTML code.
- Type in the URL where your message creative resides. Lyris HQ automatically pulls in the HTML code and turns it into the body of your message.
- Set up fill-in-the-blank templates. Combine your custom design with "editable regions" where users can enter text. Now, anyone can create beautiful messages – without design expertise.
- Use our built-in, no-code editor. Compose and edit your message on a screen that strips out the HTML code and just shows what your message looks like. If you can use Word, you can use this.
Ensure your messages are effective
- Get helpful advice as you work. Not sure what makes a great subject line or how to use images? Our message-creation screen features on-the-spot best practices.
- Conduct A/B split tests. Try out different subject lines, creative approaches and send times. Once you've determined the winner, apply it to the rest of your list.
- Prevent bad design. Due to image blocking, your message may display much differently than you think it will. Preview how it actually looks with email-deliverability analytics.
- Personalize content. Segment and target to give distinct subscriber groups different versions of the same message.
- Automatically fire email triggers. Send welcome messages, confirmations, reminders, birthday wishes and other transactional messages.
See for yourself: take the Lyris HQ Product Tour or request a Lyris HQ Demo.
Return to the Lyris HQ Email-Marketing Home
