Home / Products & Solutions / Lyris HQ / Email Marketing / Email Triggers

Email Triggers

Send event-based, transactional email

Welcome new subscribers. As soon as they opt in, instantaneously provide a personalized email that thanks them for joining and provides pertinent information about your email program.
Send confirmations, reminders and follow-ups. Send out a satisfaction survey after purchases, alert customers that their memberships are about to expire or acknowledge receipt of Web forms.
Notify sales reps when subscribers respond to an offer. Let employees know that individual customers need assistance, prefer specific products or clicked the "request demo" link.
Customize your transactional messages. Add offers and marketing messages to your purchase confirmations, invoices, shipping notifications and renewal reminders.
Acknowledge birthdays, anniversaries and other special dates. Send well-wishes and special offers to individual subscribers based on dates in their demographic profiles.

Create a customized trigger message.
Decide why it should fire. You can set specific criteria: for example, users who joined the list after Jan. 1, 2008 and visited the "you're confirmed for a webinar" Web page.
Say when it should fire. Send the email as soon as a user meets the criteria or for a set period of time afterward: for example, send the webinar reminder message seven days after signup.
Use the Lyris HQ email API for more complex needs. Connect to back-end systems with detailed customer data, and send the right message to the right subscriber in real time.