Lyris HQ Email Integration
Connect with Lyris HQ Internet marketing tools and back-end systems
Why settle for standalone email marketing tools when you can take advantage of the built-in email integration that Lyris HQ offers?
Email integration helps you stay on top of email delivery, ensuring that more of your email marketing campaigns reach the inbox. Email integration helps you go beyond the click-through to uncover which messages actually result in Web-site conversions. And email integration makes it easier to design and deploy email creative and associated landing pages for good-looking, great-performing email marketing programs.
- Improve email delivery. Our integrated deliverability tools show you how much email makes it to the inbox – and what your email marketing campaign looks like when it gets there. And because our email delivery tools are built right into the message creation process, you can check for email delivery issues every time you test and send.
- Target more powerfully. Built-in Web analytics let you create segments based on Web behavior, such as abandoning the shopping cart or visiting a particular page. You can also spot and fix poor-performing landing pages to improve your email-conversion rates.
- Design email creative. Simplified content creation makes it easy to build new HTML messages and professional landing pages – even if you’re not a graphic designer or webmaster.
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Exchange Data With CRM systems and databases Including Salesforce.com
- Integrate with Salesforce CRM. Right from the Salesforce CRM interface, send emails, track opens and clicks, and update lead status based on email activity.
- Update your email lists in real time via our email API. Make your database, CRM application and other back-end systems automatically exchange Lyris HQ data and execute commands.
See for yourself: take the Lyris HQ Product Tour or request a Lyris HQ Demo.
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