Use the following tool to help calculate the return on investment (ROI) of your ecommerce email marketing program.

			Input				Results
Number Emailed:
Number of Bounces:
	Bounce Rate:							%
	Emails Delivered:
Unique Click-Throughs:
	Click-Through Rate:							%
Number of Purchases:
	Conversion Rate:							%
Total Revenues:		$
	Average Revenue per Transaction:					$
Campaign Costs:		$
	Cost per Transaction:					$
Gross Margins:				%
	Profit:					$
	Return On Investment:							%