Segment and Target your Emails and Newsletters for best results from your email marketing campaign
Give every subscriber the most relevant Email campaign or email newsletter
Traditional email marketing campaigns (or bulk email marketing) are out. Your subscribers want email newsletter content that speaks to their interests and email marketing campaigns with useful, relevant offers. Stop blasting bulk email marketing messages to your entire list. With Lyris HQ direct email software, it's easy to send personalized email marketing campaigns and customized email newsletters, based on the characteristics of individual subscribers.
Easily classify your email and newsletter subscribers into groups
- Enable up to 250 demographic categories that store information about your email subscribers. Fifty fields come standard, and you can create custom fields of various types, such as text box, selection list, date and radio button.
- Create custom fields of various types. Options include text boxes for typing data, selection lists for choosing from drop-down menus, date fields and radio buttons for choosing one option over another.
- Collect data through opt-in forms and surveys. Just copy and paste Lyris HQ code onto a Web page, and subscriber data will automatically populate your email list for the selected demographics.
- Create segments for any demographic. A simple point-and-click interface lets you get as specific as you want to be: for example, single mothers over 40 who last purchased in 2007.
- Classify subscribers based on their email activity. Combine sent, open, click-through and date-joined data with demographics: for example, single mothers over 40 who clicked the "buy now" link in the last two months.
- Group users based on their Web behavior. Integrated Web analytics show what happens to subscribers after they click through. Send exclusive email campaigns and email newsletters to people who abandoned the shopping cart, spent a long time on a particular product page or completed the desired conversion step.
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Tailor email newsletters and email marketing campaigns to different subscriber groups
- Customize any section of your email marketing campaign to display different content to different demographics. In your next email campaign, send a lipstick coupon to women and a lawnmower coupon to men. Or, the top story of your email newsletter can be about wine for the wine lovers and about cheese for the cheese lovers.
View the "Dynamic Message Assembly" data sheet
- Send specific email messages & specific email campaigns only to certain segments. Got a special offer just for your most active subscribers? Want to send your email newsletter to prospects only? You've got the power.
See for yourself: take the Lyris HQ Product Tour or request a Lyris HQ demo.
Return to the Lyris HQ Email Marketing home
Contact your sales representative at 1-888-465-9747 for more information.
