PPC Bid Management and PPC Advertising Management is made easy with Lyris HQ (formerly Bid Hero). Try Lyris HQ for your PPC Management needs

PPC Keyword Research

Grow revenue by quickly discovering high-ROI keywords

Your competitors are already jockeying for the most obvious keywords, which is why these phrases have such high minimum bids. To win, you need a large arsenal of long-tail keywords – those less obvious, but effective, phrases with much lower costs-per-click. Lyris HQ Search Marketing makes it easy to uncover and add new keywords, as it's the only PPC management tool that integrates with the popular Trellian Keyword Discovery service. Free access comes standard with Lyris HQ.

Save time and increase productivity by discovering new keywords within Lyris HQ. New keywords are literally just a few clicks away. No more logging in to different keyword sites or search engines, and exporting data back to your PPC management tool.
Go beyond the limited suggestions offered by free search engine tools. Search engine keyword tools typically display only about 200 suggestions, based only on searches within their own networks. Lyris HQ displays up to 1,000 keyword suggestions, based on results from multiple search engines. Plus, our suggestions are often much more relevant than what you get from the free search engine tools.
Easily identify alternative spellings. Common misspellings and typos can be a treasure trove of overlooked long-tail keywords. Lyris HQ lists various alternative spellings and ranks their popularity. The free search engine tools do not provide alternative spellings.
Get keyword ideas from natural search. Integration with Lyris HQ Web Analytics shows you which organic search terms are driving quality traffic to your site, so you can add them to your paid search mix.