PPC Bid Management and PPC Advertising Management is made easy with Lyris HQ (formerly Bid Hero). Try Lyris HQ for your PPC Management needs

PPC Optimization

Get more bang from your paid-search buck

While search marketing has a tantalizingly high potential for success, it also poses an incredible risk to your budget. That's why PPC optimization is crucial.

Optimize conversions with Lyris HQ Web Analytics. The problem with most search marketing tools is that they only take you as far as the click through. That's ok, but your search marketing buck literally doesn't stop there. It stops at the conversion, when your site visitors buy, become a lead or take some other desired action. Built-in integration helps you understand what PPC visitors do after they arrive on your site, so you can improve landing pages, navigation paths and other factors that affect conversion rates.
Compare ROI for paid search, organic search, email marketing and other programs. Make high-level decisions about where to best allocate your marketing budget, apply lessons learned from one program to others, and use a single version of the truth to measure effectiveness across all your marketing efforts. Do apples-to-apples comparisons, and stop paying multiple vendors for the same conversion.
Quickly spot problems with our SearchAdvisor report. From one screen, analyze all your accounts and campaigns to find potential issues. Immediately drill down to the problem keywords or ad creatives, get in-context advice to help you decide whether changes are warranted, then update your keyword or ad right there. Fast, easy and effective.
Track trends over time with custom graphs on every page. For each account, campaign, ad group, keyword or ad creative you're analyzing, Lyris HQ automatically graphs performance over time. See if the numbers are going up or down, then take action based on the findings.
Use blue shading to identify highs, lows and unexpected results. Lyris HQ provides detailed ROI metrics in tables with colored cells. For example, within the CPC column, the cell with the highest CPC is a dark shade of blue, while the cell with the lowest is white. This quickly draws your eyes to the best and the worst performers. It also highlights patterns that don't make logical sense. For example, if a keyword has a lot of impressions, as indicated by dark blue shading, you might also expect it to have a high CTR. But if the CTR column has light blue or white shading, it's plain to see that this particular keyword is underperforming.