Lyris, Inc. - The Internet & Email Marketing Company

Lyris HQ Web Analytics Solution (formerly ClickTracks)

Use LyrisHQ Web Analytics Solution to Instantly Understand Visitor Behavior

Web analytics are the key to figuring out which marketing campaigns pay off beyond the click through and which areas of your site aren't working well. With Lyris HQ, you don't need a team of gurus to make sense of your Web stats. Our no fuss approach to Web analytics is easy to implement, and it allows novices and experts alike to turn Website statistics into actionable intelligence that helps you drive marketing ROI.

• Improve campaign ROI with comprehensive Web analytics. Much more than Web stats or Web tracking, Lyris HQ Web Analytics software illuminates what makes your visitors buy – and what makes them bail.
• Integrate. Wring more value out of your email campaigns, search marketing ads and landing pages with LyrisHQ Web analytics software that separate your best marketing tactics from the ones that drain your budget.
• Get Lyris HQ Web Analytics up and running the same day. Just add a few lines of code to your pages.
• Create segments. Slice and dice historical Web stats any way you want. No consultant to call, no pages to retag.
• Make sense of search marketing. Find out which paid keywords and organic terms generate traffic and conversions via easy-to-interpret Web analytics reports, graphs and trends.
• See what's changed. Quickly spot unusual activity by comparing major differences in key performance indicators (KPI) and metrics. For example, a particular keyword may drive much more traffic this week than last week.
• Prevent click fraud. Identify the search marketing ads that are eating away at your budget without delivering results.
• Understand visitor behavior. Data visualizations take the guesswork out of analyzing visitor behavior by showing you exactly how visitors are interacting with your site.
• Get expert advice. Let us help you fine tune your approach, improve search marketing and increase online lead generation.
• Stay current. Unlike plain Web stats, Web tracking or Web analytics software, our hosted solution is updated constantly – so your tools stay current automatically.

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Integration increases online lead generation and campaign ROI

You have the power to optimize your email marketing campaigns and search marketing keywords to the fullest, because
Lyris HQ combines several Internet marketing tools in one integrated, easy-to-use suite.

Lyris HQ Web Analytics automatically integrates with:

Search Marketing Email Marketing Content Creation Understand which PPC keywords and ad groups generate the most conversions and sales. Increase online lead generation by focusing on the highest ROI terms. Create specific segments like "abandoned shopping cart" or "visited a certain product page." Export these targeted subscriber lists to the email marketing software. Let marketing managers know which landing pages aren't working. They have the power to quickly create and edit their own landing pages, so they can make adjustments faster.

Integration with Lyris HQ Web Analytics

 

Why Customers and Analysts Love Lyris HQ Web Analytics

"Lyris HQ (formerly ClickTracks) has helped us ascertain, rather than guess, the 'value' of our customers who originate from different sources (SEO vs. PPC). Through Lyris HQ, we have gained tremendous insight into how these classes of customers behave, and where we as an organization need to invest our marketing dollars (SEO Website enhancement vs. PPC)." John Hess, CTO, Med1Online  Testimonials and Case Studies for our Web Analytics Software

"One of the industry's friendliest user interfaces with abundant visual cues, color coding, and an actionable What's Changed report." JupiterResearch Web Analytics Buyer's Guide, 2008 Awards for our Web Analytics Software

See for yourself: take the Lyris HQ Product Tour or request a Lyris HQ Demo.

Contact your sales representative at 1-888-465-9747 for more information.