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Lyris HQ Web Analytics Software features performance analytics which helps in advanced website tracking. This web analysis report in turn, helps you increase web site traffic.

Lyris HQ Web Analytics Software Solutions

Improve Email Marketing Performance With The Web Analytics You Already Use

Web analytics are the key to figuring out which online and email marketing campaigns pay off beyond the click through and which areas of your site aren't working well. With Lyris HQ Web analytics software solutions, you don't need a team of gurus to make sense of your Web statistics.

Lyris HQ is embedded with its own Web analytics capability that enables email marketers to turn website statistics into actionable intelligence that drives ROI. But we don't stop there. Lyris HQ is also compatible with other leading Web analytics software tools that you may be more accustomed to using.

Lyris HQ Web Analytics – Comprehensive, Powerful And Proven!

The Lyris HQ proprietary Web analytics software solution (formerly ClickTracks) provides much more than Web stats or Web tracking. It illuminates what makes your visitors buy – and what makes them bail. Use it to separate your best marketing tactics from the ones that drain your budget. Plus, unlike plain Web stats, Web tracking or Web analytics software, our hosted solution is updated constantly – so your tools stay current automatically.

Improve campaign ROI with comprehensive Web analytics that help you make informed business decisions.
Integrate. Wring more value out of your email campaigns, search marketing ads and landing pages.
Get Lyris HQ Web Analytics software up and running the same day. Just add a few lines of code to your pages.
Create segments. Slice and dice historical Web stats any way you want. No consultant to call, no pages to retag.
Make sense of search marketing. Find out which paid keywords and organic terms generate traffic and conversions via easy-to-interpret Web analytics reports, graphs and trends.
See what's changed. Quickly spot unusual activity by comparing major differences in key performance indicators (KPI) and metrics. For example, a particular keyword may drive much more traffic this week than last week.
Prevent click fraud. Identify the search marketing ads that are eating away at your budget without delivering results.
Understand visitor behavior. Data visualizations take the guesswork out of analyzing visitor behavior by showing you exactly how visitors are interacting with your site.
Get expert advice. Let us help you fine tune your approach, improve search marketing and increase online lead generation.

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Google Analytics – Smart, Fast And Beginner-Friendly!

Google Analytics

Leverage your existing Google Analytics account or create a new one. The process is simple … Lyris HQ automatically adds pre-set parameters to the links inside your email content and Web pages to enable tracking capability.

Understand the impact of your marketing programs, without investing in additional resources.
See and analyze email marketing results within 24 hours.
Access reports on the Google Analytics dashboard anytime, from anywhere.
Track revenues generated for specific campaigns to establish relevant ROI results.
Optimize future email campaigns by using marketing-focused analytics to obtain and evaluate results.

Integration increases online lead generation and campaign ROI

You have the power to optimize your email marketing campaigns and search marketing keywords to the fullest, because
Lyris HQ combines several Internet marketing tools in one integrated, easy-to-use suite.

Lyris HQ Web Analytics automatically integrates with:

Search Marketing	Email Marketing	Content Creation
Understand which PPC keywords and ad groups generate the most conversions and sales. Increase online lead generation by focusing on the highest ROI terms.	Create specific segments like "abandoned shopping cart" or "visited a certain product page." Export these targeted subscriber lists to the email marketing software.	Let marketing managers know which landing pages aren't working. They have the power to quickly create and edit their own landing pages, so they can make adjustments faster.

Integration with Lyris HQ Web Analytics

Why Customers and Analysts Love Lyris HQ Web Analytics

"Lyris HQ (formerly ClickTracks) has helped us ascertain, rather than guess, the 'value' of our customers who originate from different sources (SEO vs. PPC). Through Lyris HQ, we have gained tremendous insight into how these classes of customers behave, and where we as an organization need to invest our marketing dollars (SEO Website enhancement vs. PPC)."
John Hess, CTO, Med1Online

Testimonials and Case Studies for our Web Analytics Software

"One of the industry's friendliest user interfaces with abundant visual cues, color coding, and an actionable What's Changed report."
JupiterResearch Web Analytics Buyer's Guide, 2008

Awards for our Web Analytics Software