Visitor-Conversion Performance
Improve campaign ROI by analyzing key metrics
Making informed business decisions about which marketing campaigns to invest in requires real-time insight into what makes your visitors buy – or bail. That's why using Web analytics is critical. When you can measure the true cost-per-click of each campaign and identify the campaigns with the highest conversion rates, you can be more efficient with your spending.
- Break down costs, revenues and conversions. For every keyword and campaign, Lyris HQ Web Analytics provides a quick view of total visitors, total revenue, total cost, cost per click, conversion rate, time on site and other key performance indicators (KPI) and metrics.
- Compare segments. Color-coded reports in Lyris HQ Web Analytics highlight differences in ROI and conversions between various types of visitors.
- Pinpoint how people move down your desired conversion path. The Funnel Report shows the percentage of visitors who reach your goal pages and demystifies where the rest of them got sidetracked.
- Monitor many different types of campaigns: search, email, banners … even offline tactics. Anything with a unique URL or parameter is fair game.
- Automatically collect purchase information. Because we integrate with Miva Merchant, Yahoo! Stores and custom shopping carts, revenue tracking is pain-free.
With Lyris HQ Web Analytics, you no longer need other PPC stats, PPC analytics, SEM analytics and search-engine-optimization tools. You can also say goodbye to out-of-date Web stats and Web-tracking software.
See for yourself: take the Lyris HQ Product Tour or request a Lyris HQ Demo.
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