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Pay-Per-Click and Search Engine Optimization
Improve SEM ROI from both paid and organic search
- Know which keywords attract quality visitors. Quickly grasp which keywords bring in the most traffic, cost the most, generate the most revenue and get your visitors most engaged.
- Understand search marketing ROI. Get a complete picture of keyword performance by automatically pulling in Google and Yahoo! pay-per-click data, as well as revenue and search marketing conversion stats using the LyrisHQ PPC (pay-per-click) software.
- Stop wasting money on bad PPC campaigns. Integrated search marketing makes it easy to change keyword bids and revise ad copy, while the Click Fraud report spells out which ads are draining your budget.
- Compare paid and free search. You can easily segment both types of visitors to see which approach produces the most conversions for specific keywords.
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