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Analisa Schelle
Ogilvy PR for Lyris
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Australia’s Premier Online Women’s Community and Magazine Selects Lyris HQ to
Drive Digital Marketing Efforts

EMERYVILLE, Calif., December 20, 2011 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today announced that Australia’s premier online publisher for women, Mamamia, has selected Lyris as its digital marketing partner. Based on the desire to reinvent their online marketing program and the need for robust analytics to succeed, the company is implementing Lyris HQ across the marketing organization.

Mamamia is Australia’s leading women’s website and social media community. They leverage industry-leading tools and technology to engage a community of hundreds of thousands of women in real-life discussions filled with interesting facts and stories about life experiences. Targeted purely at women in the 24-49 age group, topics include everything from popular culture and fashion, to body image and motherhood. Additionally, following the recent launch of their sophisticated business directory, Mamamia is expanding its portfolio by launching their first eCommerce store. The new online store will provide women with easy access to curated ideas and products that improve their lives: “Everything a busy woman needs to know and wants to buy.” Mamamia is implementing Lyris HQ to help drive new and current members to its store and increase ongoing engagement in its community.

“As we experienced rapid, positive growth, it became clear that Mamamia needed a digital marketing partner who could provide the right solution to create a targeted, robust marketing program that effectively reaches our enthusiastic community,” said Jason Lavigne, chief executive officer of Mamamia. “Lyris understood our goals better than anybody and with Lyris HQ we are confident that our store, community and our readership will continue to grow.”

“We are thrilled to partner with Jason and his team on their digital marketing program,” said Wolfgang Maasberg, chief executive officer for Lyris. “Lyris offers the perfect solution for this growing community of women, enabling Mamamia to attract new members and helping more women discover their brand. We look forward to working with Mamamia to expand their reach in Australia and beyond through world-class cross-channel marketing campaigns.”

About Mamamia.com.au

Mamamia.com.au is the largest independent women's website in Australia, with a social media army of 80,000+, and attracting 320,000 unique browsers and 5 million page views per month (Nielsen). Mamamia is the only independent women’s site listed in the Experian Hitwise top 10 sites (currently at #6). Published by Mia Freedman and supported by more than 100 contributors, women flock to Mamamia because it is authentic, irreverent, inclusive, compassionate, inspiring, and prides itself on creating conversations better than any other site. It asks women what they think and provides them with a platform to connect and converse across a range of diverse topics.

About Lyris

Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value. www.lyris.com

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Jennifer Cook
Lyris, Inc.
(510) 844-1590
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Lyris Announces New Ecommerce Customer Brora and
Participation in Ecommerce Expo in London
eCommerce Companies across the United Kingdom are Using Lyris HQ to Connect with Customers to Deliver Business Results

Emeryville, Calif., and London – October 12, 2011 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today announced strong growth among ecommerce customers in the UK as thousands of industry leaders gather at the eCommerce Expo in London. With ongoing momentum from UK-based customers across industries, including Brora, Matches, JOY, Kitbag, Friends of the Earth, Sleek MakeUp and the British Red Cross, Lyris is supporting leading marketers and brands in EMEA as they address marketing challenges and execute successful digital marketing campaigns.

While the ecommerce industry as a whole continues to experience growth, it is evident that online marketing is increasingly important to brands as they seek effective ways to connect with consumers online. According to Forrester Research, Inc. "Email marketing is a key component of most European marketers' interactive marketing programs, yet marketers still face challenges in targeting their communications, in integrating email with other marketing channels, and in tackling best practices for list maintenance." ("European Email Marketing in 2011", Forrester Research, Inc., February 22, 2011). With robust email marketing solutions and services, Lyris is addressing these challenges by enabling customers to connect with consumers by integrating email, social, mobile, search and analytics to achieve cross-channel marketing success.

Lyris ecommerce customer, Bhav Gohil, head of IT and ecommerce, says "We chose Lyris as our email solution provider because Lyris HQ is intuitive and easy to use, but at the same time offers powerful information and insight with the robust analytics. The support we will receive from Lyris Professional Services will help us identify the opportunities in both the long and short term to achieve revenue growth from our email campaigns."

Lyris solutions, including Lyris HQ with new social integration features, Lyris ListManager (Lyris LM) and Lyris Professional Services, are addressing the challenges that marketers face around the world and rapidly expanding its global footprint. In September, Lyris announced an expanded presence in France and French language product availability to support growth in the region. Additionally, Lyris continues to globalize digital marketing solutions with ongoing momentum and local language product availability in Latin America.

"As we continue to see exponential growth in the ecommerce industry and email marketing overall, our customers are demanding tools that help them reach consumers where they live, work and play with compelling, cohesive and relevant cross-channel messages," said Michael Weston, general manager and senior vice president, EMEA. "Our ecommerce customers in EMEA and around the world choose Lyris because we have proven success delivering robust, valuable solutions that make marketers' jobs easier and we are committed to continuing to meet the demands of this rapidly growing segment."

Lyris is showcasing its solutions for eCommerce to more than 4,500 industry leaders at the eCommerce Expo, October 11-12, at the The Olympia Exhibition Centre in London, stand #536.

About Lyris

Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value. www.lyris.com

Follow us on Twitter: @lyris
Connect on Facebook or LinkedIn
Check out the Lyris Blog

Jennifer Cook
Lyris, Inc.
(510) 844-1590
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Lyris Announces Social Media Integration Features for Lyris HQ
New Functionality Improves Marketers' Ability to Connect with Customers Using Email, Facebook and Twitter

EMERYVILLE, Calif., October 3, 2011 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today announced new features for Lyris HQ that will enable marketers to integrate social functionality into their email campaigns, including social enhancers to share cross-channel content and social segmentation to help marketers identify and segment highly engaged customers. The updated features include the ability to monitor and post through the Lyris HQ interface directly to Twitter and Facebook, as well as segmentation tools that identify and segment consumers by their social engagement. The added functionality makes it even easier for marketers to integrate cross-channel marketing into their campaigns using the Lyris HQ familiar browser-based interface.

In response to the frequently asked question of how to take email campaigns to the next level, Forrester Research Inc. Vice President and Principal Analyst Shar VanBoskirk writes, “Do simple segmentation. Start with the data you have — registration source, links clicked, site usage — and then measure results and gradually increase sophistication as you get more customer data.” She goes on to add, “Integrating email with other interactive tools, like search marketing or social media, is a simple, low-risk way to get more out of your email program.” (“Updated Q2 2011: Email Marketing FAQs For Beginner”, Forrester Research, Inc., April 28, 2011)

“We understand that marketers need an integrated approach to cross-channel marketing and with the new social media integration, Lyris is offering a solution that enables marketers to easily and effectively take their campaigns to the next level,” said Wolfgang Maasberg, chief executive officer at Lyris. “As social media becomes more important to marketers and brands, integrating popular social channels like Facebook and Twitter into email marketing campaigns is critical for connecting with customers and achieving true business value.”

The Lyris HQ social integration updates include the following functions:

• Social Media Panel: The Social Media Panel makes it simple for marketers to integrate cross-channel communications into their digital marketing campaigns. Marketers can use a single panel to connect their email campaigns with the ability to monitor and post updates and photos to both corporate pages and individual Facebook wall, and monitor and post updates directly to Twitter. Additionally, the Social Media Panel includes a convenient URL shortener.
• Social Enhancers: With the social enhancers, marketers can now insert specific social sites and customized actions such as “Facebook Like, “Twitter Share” and “LinkedIn Share” into an email message. By enabling social enhancers directly from the message creation workflow, marketers achieve more control over their message and increased functionality in tracking and measuring the results of cross-channel social integration.
• Social Segmentation: Once marketers have enhanced their email campaigns using the most popular social media channels, Lyris HQ now lets users segment by which consumers clicked on the social links. This enables marketers to send targeted messages to their most engaged customers, fostering better engagement and viral communications.

The new features are part of the already robust Lyris HQ platform, which integrates social, mobile, search and analytics to connect marketers to their customers across digital channels. Featuring the industry’s first tabbed user interface, marketers can develop, run and view all aspects of a campaign simultaneously, with one-click. Whether adding “Twitter Share” or “Facebook Like” buttons to emails, switching between reports, managing lists and segmentation, or reviewing analytics, Lyris HQ delivers greater productivity, less hassle for the marketer, and ultimately, more successful email marketing campaigns.

Lyris is exhibiting at the DMA:2011 Conference & Exhibition in Boston, October 1-6, and will be showcasing the new product features at booth 1630. Senior Vice President for Marketing, Tina Stewart, is speaking during the Solutions Showcase: Digital Solutions session on Monday, October 3, 11:15 a.m. – 12:15 p.m.

The updated social functionality for Lyris HQ will be available to customers beginning in early November. For more information, go to http://www.lyris.com/us-en/solutions/lyris-hq.

About Lyris, Inc.

Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value. www.lyris.com

Follow us on Twitter: @lyris
Connect on Facebook or YouTube
Check out the Lyris Blog