Lyris Achieves TRUSTe Web Privacy Seal Certification

LYRIS ACHIEVES TRUSTe WEB PRIVACY SEAL CERTIFICATION

Company Demonstrates Commitment to Customer Protection
and Digital Privacy Best Practices

Emeryville, Calif. and San Francisco – June 22, 2011 – Lyris, Inc. (OTCBB: LYRI.OB),  the online marketing expert, today announced that TRUSTe® has certified its website to display the TRUSTe Web Privacy Seal, demonstrating Lyris’ commitment to transparency, accountability and customer choice, the foundations of online privacy. Lyris joins an elite group of marketing leaders who are certified to display the TRUSTe Web Privacy Seal, highlighting the company’s dedication to digital privacy best practices.

TRUSTe awarded the Web Privacy Seal to Lyris following the successful completion of a rigorous TRUSTe certification process, which requires Lyris to submit to ongoing site monitoring and participate in TRUSTe’s consumer privacy dispute resolution program. The TRUSTe Web Privacy Seal also recognizes that Lyris’ online privacy policy has been professionally reviewed and approved by a third party and includes information practices consistent with the Federal Trade Commission’s Fair Information Practice Principles.

Customers prefer websites that demonstrate responsiveness to privacy concerns, set clear expectations for the processing of personal information and offer timely choices should those expectations change. The TRUSTe certification validates the work Lyris is doing to ensure that its website meets and exceeds these customer expectations while adhering to strict
privacy requirements.

“Given abundant consumer privacy concerns it is no surprise that 71 percent of consumers look for trustmarks before doing business online,” said Fran Maier, President of TRUSTe. “With the TRUSTe Web Privacy Seal, Lyris sends a clear signal to marketers that it respects personal information. We’ve found that 82 percent of consumers who have seen the TRUSTe Web Privacy Seal trust it, which translates directly into increased site engagement. That’s the privacy payoff.”

“TRUSTe certification is an important milestone in our ongoing commitment to building customer trust and demonstrating that we take data privacy very seriously,” said Tina Stewart, senior vice president, marketing for Lyris. “With this certification, we are not only following industry best privacy practices, but also leading the way in responding to our customer’s demands for transparency and accountability when it comes to their privacy online.” 

TRUSTe also provides its clients and their customers with an efficient process to resolve privacy disputes through its online Watchdog Dispute Resolution service. Each year TRUSTe resolves more than 9,000 complaints filed by sealholders’ customers and TRUSTe’s privacy seals generate more than 20 million click-throughs by consumers seeking to verify their authenticity.

About Lyris

Lyris, Inc. is the global online marketing expert delivering the right mix of technology and industry knowledge to help customers execute successful email marketing campaigns. Lyris’ high performance email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), provide automated email delivery, advanced segmentation and integrated social, mobile, search and analytics. To achieve a secure, flexible and business-relevant email marketing solution that delivers ROI, organizations can choose between in-the-cloud Lyris HQ or on-premises Lyris LM. Understanding the marketer’s unique needs, Lyris builds solutions that think and work like marketing professionals.  www.lyris.com

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About TRUSTe

TRUSTe is the leading online privacy solutions provider and provides a broad suite of privacy services to help businesses build trust and increase engagement across all of their online channels – including websites, mobile applications, advertising, cloud services, business analytics and email marketing. Over 4,000 web properties including those from top companies like Apple, AT&T, Disney, eBay, Facebook, HP, Microsoft, Nationwide, Pfizer and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe’s mission, based on a “Truth in Privacy” framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe’s privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.