| Rebuilding? What to Fix First (ClickZ E-Mail Delivery Column) |
|
Where do you start when it's time to renovate a tired or failed email program? This article shows you where to begin to reap benefits more quickly.
Congratulations! You've been hired to fix a failing e-mail marketing program. Where do you start? Not only must you repair what's broken, you still have to make your quarterly numbers. It's like trying to fix a car while you're driving down the highway at 70 mph. Like a car, a successful e-mail program has many moving parts: delivery challenges, rendering, authentication standards, permission practices, list building, offer or content quality, and design. When one part goes bad, it can throw off the whole machine. Click here to read full article on ClickZ
|
