In order to extend the reach of GABA Women in Business online - and take advantage of the incredible opportunities of social media marketing - we decided that our group needed a presence on Facebook. So this summer we launched a fan page for the GABA WIB community.

In keeping with the social media best practices I addressed in January, the GABA WIB Facebook fan page displays our newly-minted mission statement, includes photos that portray the personal connections our members make with one another at events, and was created by a WIB committee member who’s also a social media expert.

The fan page is administered by six WIB committee members who each take a turn posting new content daily. And just like our initiative of using social media for event promotion that I described in my last article, our latest initiative is to maintain the WIB fan page. This requires a strategy of making connections and partnerships, learning from others and sticking with what works (after we figure out what that is, of course).

For example, within the first few weeks after we launched the WIB fan page, we created a guideline about posting status updates. It cautions against making posts too often - more than one a day, for example - or else we risk that our fans may hide our page from their Facebook newsfeed altogether.

Next, our focus will be on how to increase our fan base - creating a strategy for launching organic as well as non-organic activities to increase the number of profiles linked to the page.

Do you have any useful tips about how to manage a Facebook fan page? Corporate or non-profit, success or lesson-learned - we want to hear your story! Please comment in the section below.

Other blog posts in this Non-Profit Online Marketing series:

• Digital Marketing Best Practices for Non-Profits
• Email-based Discussion Groups for Non-Profits
• Social Media Marketing for Non-Profits
• Email Testing & Measurement for Non-Profits
• Can Online Video Strengthen Non-Profit Marketing Impact?
• Email Segmentation & Target Marketing for Non-Profits
• Social Media Marketing for Non-Profits - Part II
• Social Media Marketing for Non-Profits - Part III

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About the Author

Linda Cleary manages demand generation programs at Lyris, and authors a series about Non-Profit Online Marketing here on LyrisHQ.lyris.com.

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